Profit Margin
10.5%
Net income ÷ total receipts (IRS SOI)
Information ·NAICS 515
NAICS 515 · IRS SOI 2023 · Census CBP
Broadcasting (except Internet) - Industry Benchmarks
$101,188/yr average annual pay, with 48 SBA loans on record for NAICS 515.
- 10.5%
- Net margin
- 262K
- Workers employed
- $101,188/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 515
Broadcasting (except Internet) runs a 10.5% pre-tax net margin - in line with the national median - across 7K establishments employing 262K workers.
- 10.5%
- Pre-tax net margin (IRS SOI)
- 262K
- Workers employed (Census CBP)
- $101,188/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Benchmarking Insights for Broadcasting (except Internet)
Broadcasting (except Internet) sits inside Information at a 10.5% net margin (in line with the national median), $122.4B in aggregate receipts across 6,737 returns, averaging $18.2B per establishment.
7,208 establishments employ 262,310 workers (36.4/location) at $101,188/yr average annual pay. New York leads employment, followed by California and Florida.
Total Receipts
$122.4B
Annual revenue (IRS SOI)
Net Income
$12.9B
Pre-tax net income
Employment
262,310
Total employees (Census CBP)
Avg Payroll / Employee
$101,188/yr
Annual compensation
Establishments
7,208
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 9,399; establishment count decreased by 538. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Where each dollar of Broadcasting (except Internet) revenue goes
Workforce scale
Broadcasting (except Internet) margin vs national reference points
Broadcasting (except Internet) net margin 35.1%
Cross-industry median (5%)
p25/median/p75 = 3%/5%/8%
Business Structure Breakdown
How businesses in this industry are legally structured (IRS SOI)
C Corporation
6,737 returns 100%
Margin: 10.5% · Receipts: $122.4B
Financial Detail
- Total Tax Returns Filed
- 6,737
- Avg Receipts per Business
- $18.2B
- Annual Payroll (Total)
- $26.5B
- Avg Employees per Establishment
- 36.4
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Cable and Other Subscription Programming NAICS 5152 | N/A |
| Radio and Television Broadcasting NAICS 5151 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| New York | 59,473 |
| California | 37,570 |
| Florida | 16,951 |
| Texas | 11,993 |
| Georgia | 10,656 |
| Connecticut | 7,774 |
| District of Columbia | 7,131 |
| Virginia | 6,852 |
| Illinois | 6,270 |
| New Jersey | 6,222 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
48
Total Loan Volume
$47M
Avg Loan Size
$975K
Jobs Supported
527
Program Breakdown
7(a) 46 (96%)
504 2 (4%)
Top SBA Lender
U.S. Bank, National Association
3 loans in this industry
New Business Share
18.8% of borrowers were new/startup businesses
Annual Lending Trend (3 yrs)
2020 24
2021 16
2022 8
Frequently Asked Questions
What is the average revenue for Broadcasting (except Internet)?
$122.4B in total annual receipts across all Broadcasting (except Internet) businesses. Average per business: $18.2B.
How profitable is Broadcasting (except Internet)?
10.5% net profit margin, in line with the national median.
How many businesses are in Broadcasting (except Internet)?
7,208 business establishments. Together they employ 262,310 workers.
What is the average payroll per employee in Broadcasting (except Internet)?
$101,188/yr average annual pay per employee. Businesses average 36.4 employees per establishment.
Which states have the most Broadcasting (except Internet) employment?
New York leads with 59,473 workers. California (37,570) and Florida (16,951) round out the top three.
How much SBA lending does Broadcasting (except Internet) receive?
Broadcasting (except Internet) businesses received 48 SBA loans totaling $47 million between FY2020 and FY2026. The average loan size was $975K. These loans supported 527 jobs at origination. Most lending (96%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Broadcasting (except Internet) reports a higher net margin than 82% of the 79 IRS-tracked industries at the same NAICS detail level. Its Census employment total exceeds 19% of that same 77-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest reported net margins
Same NAICS detail level, ordered by the smallest difference in reported IRS pre-tax margin.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Broadcasting (except Internet)
- Net margin: 10.5% vs sector. Browse Information
- 7,208 establishments, 262,310 workers. Payroll benchmarks
- 48 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 515 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.