Employment
50,166
Total employees (Census CBP)
Information ·NAICS 5152
NAICS 5152 · IRS SOI 2023 · Census CBP
Cable and Other Subscription Programming - Industry Benchmarks
6 SBA loans on record, $5M in volume, for NAICS 5152.
- 9.1%
- Information sector margin
- 50K
- Workers employed
- N/A
- Avg payroll / employee
- $5M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 5152
California leads Cable and Other Subscription Programming activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 50K
- Workers employed (Census CBP)
- N/A
- Avg payroll / employee
- $5M
- SBA lending, FY20–26
Benchmarking Insights for Cable and Other Subscription Programming
Cable and Other Subscription Programming sits inside Information, a sector that runs a 9.1% net margin overall.
597 establishments employ 50,166 workers (84.0/location). California leads employment, followed by Connecticut and New Jersey.
Avg Payroll / Employee
N/A
Annual compensation
Establishments
597
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 3,789; establishment count decreased by 139. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Avg Employees per Establishment
- 84.0
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Cable and Other Subscription Programming NAICS 51521 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 8,639 |
| Connecticut | 4,844 |
| New Jersey | 2,309 |
| Texas | 1,050 |
| North Carolina | 128 |
| Wisconsin | 40 |
| Nevada | 7 |
Showing top 10 of 34 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
6
Total Loan Volume
$5M
Avg Loan Size
$856K
Jobs Supported
87
Program Breakdown
7(a) 5 (83%)
504 1 (17%)
Top SBA Lender
Pioneer Bank & Trust
2 loans in this industry
New Business Share
0.0% of borrowers were new/startup businesses
Annual Lending Trend (2 yrs)
2020 5
2021 1
Frequently Asked Questions
How profitable is Cable and Other Subscription Programming?
IRS SOI doesn't publish margin data at the NAICS 5152 level. California leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Cable and Other Subscription Programming?
597 business establishments. Together they employ 50,166 workers.
What is the average payroll per employee in Cable and Other Subscription Programming?
Average payroll data for Cable and Other Subscription Programming is not available in the current Census CBP dataset.
Which states have the most Cable and Other Subscription Programming employment?
California leads with 8,639 workers. Connecticut (4,844) and New Jersey (2,309) round out the top three.
How much SBA lending does Cable and Other Subscription Programming receive?
Cable and Other Subscription Programming businesses received 6 SBA loans totaling $5 million between FY2020 and FY2026. The average loan size was $856K. These loans supported 87 jobs at origination. Most lending (83%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 19% of that same 259-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Cable and Other Subscription Programming
- No margin data, check the parent industry. Browse Information
- 597 establishments, 50,166 workers. Payroll benchmarks
- 6 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 5152 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.