Employment
212,144
Total employees (Census CBP)
Information ·NAICS 5151
NAICS 5151 · IRS SOI 2023 · Census CBP
Radio and Television Broadcasting - Industry Benchmarks
$90,606/yr average annual pay, with 42 SBA loans on record for NAICS 5151.
- 9.1%
- Information sector margin
- 212K
- Workers employed
- $90,606/yr
- Avg payroll / employee
- $42M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 5151
New York leads Radio and Television Broadcasting activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 212K
- Workers employed (Census CBP)
- $90,606/yr
- Avg payroll / employee
- $42M
- SBA lending, FY20–26
Benchmarking Insights for Radio and Television Broadcasting
Radio and Television Broadcasting sits inside Information, a sector that runs a 9.1% net margin overall.
6,611 establishments employ 212,144 workers (32.1/location) at $90,606/yr average annual pay. New York leads employment, followed by California and Florida.
Avg Payroll / Employee
$90,606/yr
Annual compensation
Establishments
6,611
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 5,610; establishment count decreased by 399. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $19.2B
- Avg Employees per Establishment
- 32.1
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Radio Broadcasting NAICS 51511 | N/A |
| Television Broadcasting NAICS 51512 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| New York | 41,952 |
| California | 28,931 |
| Florida | 15,230 |
| Texas | 10,943 |
| Virginia | 6,395 |
| Illinois | 6,054 |
| District of Columbia | 5,316 |
| Ohio | 5,293 |
| Wisconsin | 4,304 |
| North Carolina | 3,946 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
42
Total Loan Volume
$42M
Avg Loan Size
$992K
Jobs Supported
440
Program Breakdown
7(a) 41 (98%)
504 1 (2%)
Top SBA Lender
U.S. Bank, National Association
2 loans in this industry
New Business Share
21.4% of borrowers were new/startup businesses
Annual Lending Trend (3 yrs)
2020 19
2021 15
2022 8
Frequently Asked Questions
How profitable is Radio and Television Broadcasting?
IRS SOI doesn't publish margin data at the NAICS 5151 level. New York leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Radio and Television Broadcasting?
6,611 business establishments. Together they employ 212,144 workers.
What is the average payroll per employee in Radio and Television Broadcasting?
$90,606/yr average annual pay per employee. Businesses average 32.1 employees per establishment.
Which states have the most Radio and Television Broadcasting employment?
New York leads with 41,952 workers. California (28,931) and Florida (15,230) round out the top three.
How much SBA lending does Radio and Television Broadcasting receive?
Radio and Television Broadcasting businesses received 42 SBA loans totaling $42 million between FY2020 and FY2026. The average loan size was $992K. These loans supported 440 jobs at origination. Most lending (98%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 52% of that same 259-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Grantmaking and Giving Services 209,473
- Social Advocacy Organizations 214,947
- Home Furnishings Stores 215,055
Benchmarking Radio and Television Broadcasting
- No margin data, check the parent industry. Browse Information
- 6,611 establishments, 212,144 workers. Payroll benchmarks
- 42 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 5151 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.