NAICS 312 · IRS SOI 2013 (C corp) · Census CBP 2023

Beverage and Tobacco Product Manufacturing - Industry Benchmarks

$58,710/yr average annual pay, with 2,379 SBA loans on record for NAICS 312.

13.7%
Net margin: 291K
Workers employed: $58,710/yr
Avg payroll / employee: $1.6B
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 312

Beverage and Tobacco Product Manufacturing runs a 13.7% pre-tax net margin - above average for US industries - across 13K establishments employing 291K workers.

13.7%
Pre-tax net margin (IRS SOI): 291K
Workers employed (Census CBP): $58,710/yr
Avg payroll / employee: $1.6B
SBA lending, FY20–26

Use Beverage and Tobacco Product Manufacturing's NAICS benchmark as a comparison point, not a forecast for one business.

Beverage and Tobacco Product Manufacturing is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI 2013 (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Beverage and Tobacco Product Manufacturing

Beverage and Tobacco Product Manufacturing sits inside Manufacturing at a 13.7% net margin (above average for US industries), $160.8B in aggregate receipts across 3,151 returns, averaging $51.0B per establishment.

12,577 establishments employ 291,105 workers (23.1/location) at $58,710/yr average annual pay. California leads employment, followed by Texas and Pennsylvania.

Beverage and Tobacco Product Manufacturing sits in the 22nd percentile for employment and the 92nd percentile for net margin among 3-digit NAICS industries with reported data.

Profit Margin

13.7%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$160.8B

Annual revenue (IRS SOI)

Net Income

$22.0B

Pre-tax net income

Employment

291,105

Total employees (Census CBP)

Avg Payroll / Employee

$58,710/yr

Annual compensation

Establishments

12,577

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 10,584; establishment count increased by 204. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Where each dollar of Beverage and Tobacco Product Manufacturing revenue goes

Receipts decomposition, IRS Statistics of Income 2023 aggregate for Beverage and Tobacco Product Manufacturing

Workforce scale

Establishment size, Beverage and Tobacco Product Manufacturing (Census SUSB)

Beverage and Tobacco Product Manufacturing margin vs national reference points

Beverage and Tobacco Product Manufacturing net margin 45.5%

Cross-industry median (5%)

p25/median/p75 = 3%/5%/7%

Business Structure Breakdown

Per-entity IRS SOI tables at their own vintages, shares only when every row shares one year (never mix 2013/2017/2022 populations).

C Corporation SOI 2013

3,151 returns 100%

Margin: 13.7% · Receipts: $160.8B

Financial Detail

Total Tax Returns Filed: 3,151
Avg Receipts per Business: $51.0B
Annual Payroll (Total): $17.1B
Avg Employees per Establishment: 23.1

Sub-Industries

Industry	Profit Margin	Employment	Avg Payroll/Emp
Beverage Manufacturing NAICS 3121	8.0%	279,743	$57,553/yr
Tobacco Manufacturing NAICS 3122	19.6%	11,362	$87,197/yr

Top States by Employment

State	Employment	Establishments	Annual Payroll	Avg Payroll/Emp
California	59,839	2,541	$4.3B	$71,785/yr
Texas	17,868	686	$1.1B	$61,038/yr
Pennsylvania	14,433	586	$724.3M	$50,181/yr
North Carolina	14,263	449	$804.0M	$56,373/yr
New York	12,988	704	$679.8M	$52,344/yr
Florida	12,305	420	N/A	N/A
Virginia	10,978	394	$611.5M	$55,702/yr
Kentucky	10,430	168	$732.9M	$70,264/yr
Washington	9,416	732	$533.3M	$56,643/yr
Ohio	9,020	361	$472.5M	$52,389/yr

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

2,379

Total Loan Volume

$1.6B

Avg Loan Size

$684K

Jobs Supported

30,746

Program Breakdown

7(a) 1,950 (82%)

504 429 (18%)

Top SBA Lender

The Huntington National Bank

94 loans in this industry

New Business Share

39.7% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020

399

2021

485

2022

417

2023

382

2024

324

2025

330

2026

View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Beverage and Tobacco Product Manufacturing?

$160.8B in total annual receipts across all Beverage and Tobacco Product Manufacturing businesses. Average per business: $51.0B.

How profitable is Beverage and Tobacco Product Manufacturing?

13.7% net profit margin, above average for US industries.

How many businesses are in Beverage and Tobacco Product Manufacturing?

12,577 business establishments. Together they employ 291,105 workers.

What is the average payroll per employee in Beverage and Tobacco Product Manufacturing?

$58,710/yr average annual pay per employee. Businesses average 23.1 employees per establishment.

Which states have the most Beverage and Tobacco Product Manufacturing employment?

California leads with 59,839 workers. Texas (17,868) and Pennsylvania (14,433) round out the top three.

How much SBA lending does Beverage and Tobacco Product Manufacturing receive?

Beverage and Tobacco Product Manufacturing businesses received 2,379 SBA loans totaling $1.6 billion between FY2020 and FY2026. The average loan size was $684K. These loans supported 30,746 jobs at origination. Most lending (82%) came through the SBA 7(a) program.

Nationwide industries with similar benchmark drivers

Two IRS/Census peer sets for Beverage and Tobacco Product Manufacturing, both at NAICS level 3 and excluding this code so the neighborhoods are not self-links.

According to Census County Business Patterns 2023, Beverage and Tobacco Product Manufacturing ranks #60 of 77 U.S. industries at the 3-digit NAICS level by total employment. According to IRS SOI 2013 IRS Statistics of Income, its reported pre-tax net margin ranks #6 of 75 at that same detail level.

Similar reported net margin

Nearest peer industries by ABS(IRS pre-tax margin) (13.7% here).

Securities, Commodity Contracts, and Other Financial Investments and Related Activities 13.2% Broadcasting (except Internet) 10.5% Wholesale Electronic Markets and Agents and Brokers 17.1%

Similar workforce scale

Nearest peer industries by ABS(Census employment) (291,105 here).

Support Activities for Mining 288,339 Broadcasting (except Internet) 262,310 Motion Picture and Sound Recording Industries 333,045

Read with this industry: Understanding profit margins by industry · Manufacturing · Rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 312 · CBP 2023 · IRS SOI 2013

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023 Accessed 2026-07-06

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.