Manufacturing ·NAICS 312

NAICS 312 · IRS SOI 2023 · Census CBP

Beverage and Tobacco Product Manufacturing - Industry Benchmarks

$58,710/yr average annual pay, with 2,379 SBA loans on record for NAICS 312.

13.7%
Net margin
291K
Workers employed
$58,710/yr
Avg payroll / employee
$1.6B
SBA lending, FY20–26

Data updated July 2026

The verdict · NAICS 312

Beverage and Tobacco Product Manufacturing runs a 13.7% pre-tax net margin - above average for US industries - across 13K establishments employing 291K workers.

13.7%
Pre-tax net margin (IRS SOI)
291K
Workers employed (Census CBP)
$58,710/yr
Avg payroll / employee
$1.6B
SBA lending, FY20–26

Benchmarking Insights for Beverage and Tobacco Product Manufacturing

Beverage and Tobacco Product Manufacturing sits inside Manufacturing at a 13.7% net margin (above average for US industries), $160.8B in aggregate receipts across 3,151 returns, averaging $51.0B per establishment.

12,577 establishments employ 291,105 workers (23.1/location) at $58,710/yr average annual pay. California leads employment, followed by Texas and Pennsylvania.

Profit Margin

13.7%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$160.8B

Annual revenue (IRS SOI)

Net Income

$22.0B

Pre-tax net income

Employment

291,105

Total employees (Census CBP)

Avg Payroll / Employee

$58,710/yr

Annual compensation

Establishments

12,577

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 10,584; establishment count increased by 204. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

Where each dollar of Beverage and Tobacco Product Manufacturing revenue goes

Workforce scale

Beverage and Tobacco Product Manufacturing margin vs national reference points

Beverage and Tobacco Product Manufacturing net margin 45.5%
Cross-industry median (5%)

p25/median/p75 = 3%/5%/8%

Business Structure Breakdown

How businesses in this industry are legally structured (IRS SOI)

C Corporation
3,151 returns 100%

Margin: 13.7% · Receipts: $160.8B

Financial Detail

Total Tax Returns Filed
3,151
Avg Receipts per Business
$51.0B
Annual Payroll (Total)
$17.1B
Avg Employees per Establishment
23.1

Sub-Industries

Industry Profit Margin
Beverage Manufacturing

NAICS 3121

 8.0%
Tobacco Manufacturing

NAICS 3122

 19.6%

Top States by Employment

State Employment
California 59,839
Texas 17,868
Pennsylvania 14,433
North Carolina 14,263
New York 12,988
Florida 12,305
Virginia 10,978
Kentucky 10,430
Washington 9,416
Ohio 9,020

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

2,379

Total Loan Volume

$1.6B

Avg Loan Size

$684K

Jobs Supported

30,746

Program Breakdown

7(a) 1,950 (82%)
504 429 (18%)

Top SBA Lender

The Huntington National Bank

94 loans in this industry

New Business Share

39.7% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020
399
2021
485
2022
417
2023
382
2024
324
2025
330
2026
42

View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Beverage and Tobacco Product Manufacturing?
$160.8B in total annual receipts across all Beverage and Tobacco Product Manufacturing businesses. Average per business: $51.0B.
How profitable is Beverage and Tobacco Product Manufacturing?
13.7% net profit margin, above average for US industries.
How many businesses are in Beverage and Tobacco Product Manufacturing?
12,577 business establishments. Together they employ 291,105 workers.
What is the average payroll per employee in Beverage and Tobacco Product Manufacturing?
$58,710/yr average annual pay per employee. Businesses average 23.1 employees per establishment.
Which states have the most Beverage and Tobacco Product Manufacturing employment?
California leads with 59,839 workers. Texas (17,868) and Pennsylvania (14,433) round out the top three.
How much SBA lending does Beverage and Tobacco Product Manufacturing receive?
Beverage and Tobacco Product Manufacturing businesses received 2,379 SBA loans totaling $1.6 billion between FY2020 and FY2026. The average loan size was $684K. These loans supported 30,746 jobs at origination. Most lending (82%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

Closest reported net margins

Same NAICS detail level, ordered by the smallest difference in reported IRS pre-tax margin.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Beverage and Tobacco Product Manufacturing

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 312 · Data year: 2023

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.