Employment
161,508
Total employees (Census CBP)
Arts, Entertainment, and Recreation ·NAICS 71311
NAICS 71311 · IRS SOI 2023 · Census CBP
Amusement and Theme Parks - Industry Benchmarks
$31,287/yr average annual pay, with 156 SBA loans on record for NAICS 71311.
- 11.0%
- Arts, Entertainment, and Recreation sector margin
- 162K
- Workers employed
- $31,287/yr
- Avg payroll / employee
- $218M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 71311
Florida leads Amusement and Theme Parks activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin.
- 11.0%
- Arts, Entertainment, and Recreation sector margin (IRS SOI)
- 162K
- Workers employed (Census CBP)
- $31,287/yr
- Avg payroll / employee
- $218M
- SBA lending, FY20–26
Benchmarking Insights for Amusement and Theme Parks
Amusement and Theme Parks sits inside Arts, Entertainment, and Recreation, a sector that runs a 11.0% net margin overall.
742 establishments employ 161,508 workers (217.7/location) at $31,287/yr average annual pay. Florida leads employment, followed by Pennsylvania and Missouri.
Avg Payroll / Employee
$31,287/yr
Annual compensation
Establishments
742
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 4,627; establishment count increased by 55. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $5.1B
- Avg Employees per Establishment
- 217.7
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Amusement and Theme Parks NAICS 713110 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Florida | 64,475 |
| Pennsylvania | 3,051 |
| Missouri | 2,439 |
| Georgia | 1,782 |
| Arizona | 811 |
| Indiana | 768 |
| Illinois | 756 |
| Michigan | 494 |
| Idaho | 392 |
| Wisconsin | 382 |
Showing top 10 of 41 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
156
Total Loan Volume
$218M
Avg Loan Size
$1398K
Jobs Supported
4,551
Program Breakdown
7(a) 133 (85%)
504 23 (15%)
Top SBA Lender
The Huntington National Bank
13 loans in this industry
New Business Share
49.4% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 21
2021 26
2022 22
2023 19
2024 30
2025 33
2026 5
Frequently Asked Questions
How profitable is Amusement and Theme Parks?
IRS SOI doesn't publish margin data at the NAICS 71311 level. Florida leads this industry nationally. The broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin (IRS SOI 2023).
How many businesses are in Amusement and Theme Parks?
742 business establishments. Together they employ 161,508 workers.
What is the average payroll per employee in Amusement and Theme Parks?
$31,287/yr average annual pay per employee. Businesses average 217.7 employees per establishment.
Which states have the most Amusement and Theme Parks employment?
Florida leads with 64,475 workers. Pennsylvania (3,051) and Missouri (2,439) round out the top three.
How much SBA lending does Amusement and Theme Parks receive?
Amusement and Theme Parks businesses received 156 SBA loans totaling $218 million between FY2020 and FY2026. The average loan size was $1398K. These loans supported 4,551 jobs at origination. Most lending (85%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 73% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Used Car Dealers 162,048
- All Other General Purpose Machinery Manufacturing 158,898
- Motion Picture and Video Production 158,632
Benchmarking Amusement and Theme Parks
- No margin data, check the parent industry. Browse Arts, Entertainment, and Recreation
- 742 establishments, 161,508 workers. Payroll benchmarks
- 156 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 71311 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.