Employment
42,708
Total employees (Census CBP)
Arts, Entertainment, and Recreation ·NAICS 71213
NAICS 71213 · IRS SOI 2023 · Census CBP
Zoos and Botanical Gardens - Industry Benchmarks
$44,630/yr average annual pay, with 16 SBA loans on record for NAICS 71213.
- 11.0%
- Arts, Entertainment, and Recreation sector margin
- 43K
- Workers employed
- $44,630/yr
- Avg payroll / employee
- $15M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 71213
Texas leads Zoos and Botanical Gardens activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin.
- 11.0%
- Arts, Entertainment, and Recreation sector margin (IRS SOI)
- 43K
- Workers employed (Census CBP)
- $44,630/yr
- Avg payroll / employee
- $15M
- SBA lending, FY20–26
Benchmarking Insights for Zoos and Botanical Gardens
Zoos and Botanical Gardens sits inside Arts, Entertainment, and Recreation, a sector that runs a 11.0% net margin overall.
781 establishments employ 42,708 workers (54.7/location) at $44,630/yr average annual pay. Texas leads employment, followed by Illinois and Pennsylvania.
Avg Payroll / Employee
$44,630/yr
Annual compensation
Establishments
781
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 3,704; establishment count decreased by 52. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $1.9B
- Avg Employees per Establishment
- 54.7
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Zoos and Botanical Gardens NAICS 712130 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Texas | 3,901 |
| Illinois | 2,288 |
| Pennsylvania | 2,078 |
| Arizona | 1,401 |
| Tennessee | 1,399 |
| Missouri | 1,228 |
| Massachusetts | 731 |
| Maryland | 542 |
| Connecticut | 519 |
| Hawaii | 504 |
Showing top 10 of 44 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
16
Total Loan Volume
$15M
Avg Loan Size
$964K
Jobs Supported
158
Program Breakdown
7(a) 12 (75%)
504 4 (25%)
Top SBA Lender
Manufacturers and Traders Trust Company
2 loans in this industry
New Business Share
25.0% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 2
2021 4
2022 3
2023 3
2025 2
2026 2
Frequently Asked Questions
How profitable is Zoos and Botanical Gardens?
IRS SOI doesn't publish margin data at the NAICS 71213 level. Texas leads this industry nationally. The broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin (IRS SOI 2023).
How many businesses are in Zoos and Botanical Gardens?
781 business establishments. Together they employ 42,708 workers.
What is the average payroll per employee in Zoos and Botanical Gardens?
$44,630/yr average annual pay per employee. Businesses average 54.7 employees per establishment.
Which states have the most Zoos and Botanical Gardens employment?
Texas leads with 3,901 workers. Illinois (2,288) and Pennsylvania (2,078) round out the top three.
How much SBA lending does Zoos and Botanical Gardens receive?
Zoos and Botanical Gardens businesses received 16 SBA loans totaling $15 million between FY2020 and FY2026. The average loan size was $964K. These loans supported 158 jobs at origination. Most lending (75%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 34% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Confectionery Merchant Wholesalers 42,754
- Paper Mills 42,893
- Logging 42,916
Benchmarking Zoos and Botanical Gardens
- No margin data, check the parent industry. Browse Arts, Entertainment, and Recreation
- 781 establishments, 42,708 workers. Payroll benchmarks
- 16 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 71213 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.