Professional, Scientific, and Technical Services ·NAICS 54189

NAICS 54189 · IRS SOI (C corp) · Census CBP 2023

Other Services Related to Advertising - Industry Benchmarks

$47,269/yr average annual pay, with 316 SBA loans on record for NAICS 54189.

3.9%
Professional, Scientific, and Technical Services sector margin
97K
Workers employed
$47,269/yr
Avg payroll / employee
$146M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 54189

Texas leads Other Services Related to Advertising activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin.

3.9%
Professional, Scientific, and Technical Services sector margin (IRS SOI)
97K
Workers employed (Census CBP)
$47,269/yr
Avg payroll / employee
$146M
SBA lending, FY20–26

Use Other Services Related to Advertising's NAICS benchmark as a comparison point, not a forecast for one business.

Other Services Related to Advertising is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Other Services Related to Advertising

Other Services Related to Advertising sits inside Professional, Scientific, and Technical Services, a sector that runs a 3.9% net margin overall.

7,395 establishments employ 97,046 workers (13.1/location) at $47,269/yr average annual pay. Texas leads employment, followed by Florida and New Jersey.

Employment

97,046

Total employees (Census CBP)

Avg Payroll / Employee

$47,269/yr

Annual compensation

Establishments

7,395

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment decreased by 5,497; establishment count increased by 97. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$4.6B
Avg Employees per Establishment
13.1

Sub-Industries

Industry Profit Margin
Other Services Related to Advertising

NAICS 541890

 N/A

Top States by Employment

State Employment
Texas 8,065
Florida 5,091
New Jersey 3,472
Ohio 3,000
Georgia 2,728
Michigan 2,454
Virginia 1,878
Missouri 1,857
Tennessee 1,650
Minnesota 1,494

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

316

Total Loan Volume

$146M

Avg Loan Size

$462K

Jobs Supported

2,702

Program Breakdown

7(a) 294 (93%)
504 22 (7%)

Top SBA Lender

The Huntington National Bank

35 loans in this industry

New Business Share

19.3% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020
38
2021
51
2022
45
2023
43
2024
52
2025
78
2026
9

View SBA lending rankings →

Frequently Asked Questions

How profitable is Other Services Related to Advertising?
IRS SOI doesn't publish margin data at the NAICS 54189 level. Texas leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin (IRS SOI 2013 C corp).
How many businesses are in Other Services Related to Advertising?
7,395 business establishments. Together they employ 97,046 workers.
What is the average payroll per employee in Other Services Related to Advertising?
$47,269/yr average annual pay per employee. Businesses average 13.1 employees per establishment.
Which states have the most Other Services Related to Advertising employment?
Texas leads with 8,065 workers. Florida (5,091) and New Jersey (3,472) round out the top three.
How much SBA lending does Other Services Related to Advertising receive?
Other Services Related to Advertising businesses received 316 SBA loans totaling $146 million between FY2020 and FY2026. The average loan size was $462K. These loans supported 2,702 jobs at origination. Most lending (93%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

According to Census County Business Patterns 2023, Other Services Related to Advertising ranks #223 of 551 U.S. industries at the 5-digit NAICS level by total employment.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Other Services Related to Advertising

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 54189 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.