Employment
97,046
Total employees (Census CBP)
Professional, Scientific, and Technical Services ·NAICS 54189
NAICS 54189 · IRS SOI 2023 · Census CBP
Other Services Related to Advertising - Industry Benchmarks
$47,269/yr average annual pay, with 316 SBA loans on record for NAICS 54189.
- 14.0%
- Professional, Scientific, and Technical Services sector margin
- 97K
- Workers employed
- $47,269/yr
- Avg payroll / employee
- $146M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 54189
Texas leads Other Services Related to Advertising activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin.
- 14.0%
- Professional, Scientific, and Technical Services sector margin (IRS SOI)
- 97K
- Workers employed (Census CBP)
- $47,269/yr
- Avg payroll / employee
- $146M
- SBA lending, FY20–26
Benchmarking Insights for Other Services Related to Advertising
Other Services Related to Advertising sits inside Professional, Scientific, and Technical Services, a sector that runs a 14.0% net margin overall.
7,395 establishments employ 97,046 workers (13.1/location) at $47,269/yr average annual pay. Texas leads employment, followed by Florida and New Jersey.
Avg Payroll / Employee
$47,269/yr
Annual compensation
Establishments
7,395
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 5,497; establishment count increased by 97. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.6B
- Avg Employees per Establishment
- 13.1
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Other Services Related to Advertising NAICS 541890 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Texas | 8,065 |
| Florida | 5,091 |
| New Jersey | 3,472 |
| Ohio | 3,000 |
| Georgia | 2,728 |
| Michigan | 2,454 |
| Virginia | 1,878 |
| Missouri | 1,857 |
| Tennessee | 1,650 |
| Minnesota | 1,494 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
316
Total Loan Volume
$146M
Avg Loan Size
$462K
Jobs Supported
2,702
Program Breakdown
7(a) 294 (93%)
504 22 (7%)
Top SBA Lender
The Huntington National Bank
35 loans in this industry
New Business Share
19.3% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 38
2021 51
2022 45
2023 43
2024 52
2025 78
2026 9
Frequently Asked Questions
How profitable is Other Services Related to Advertising?
IRS SOI doesn't publish margin data at the NAICS 54189 level. Texas leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin (IRS SOI 2023).
How many businesses are in Other Services Related to Advertising?
7,395 business establishments. Together they employ 97,046 workers.
What is the average payroll per employee in Other Services Related to Advertising?
$47,269/yr average annual pay per employee. Businesses average 13.1 employees per establishment.
Which states have the most Other Services Related to Advertising employment?
Texas leads with 8,065 workers. Florida (5,091) and New Jersey (3,472) round out the top three.
How much SBA lending does Other Services Related to Advertising receive?
Other Services Related to Advertising businesses received 316 SBA loans totaling $146 million between FY2020 and FY2026. The average loan size was $462K. These loans supported 2,702 jobs at origination. Most lending (93%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 60% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Other Services Related to Advertising
- No margin data, check the parent industry. Browse Professional, Scientific, and Technical Services
- 7,395 establishments, 97,046 workers. Payroll benchmarks
- 316 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 54189 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.