Employment
20,819
Total employees (Census CBP)
Professional, Scientific, and Technical Services ·NAICS 54183
NAICS 54183 · IRS SOI (C corp) · Census CBP 2023
Media Buying Agencies - Industry Benchmarks
$110,836/yr average annual pay, with 21 SBA loans on record for NAICS 54183.
- 3.9%
- Professional, Scientific, and Technical Services sector margin
- 21K
- Workers employed
- $110,836/yr
- Avg payroll / employee
- $10M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 54183
New York leads Media Buying Agencies activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin.
- 3.9%
- Professional, Scientific, and Technical Services sector margin (IRS SOI)
- 21K
- Workers employed (Census CBP)
- $110,836/yr
- Avg payroll / employee
- $10M
- SBA lending, FY20–26
Use Media Buying Agencies's NAICS benchmark as a comparison point, not a forecast for one business.
Media Buying Agencies is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Media Buying Agencies
Media Buying Agencies sits inside Professional, Scientific, and Technical Services, a sector that runs a 3.9% net margin overall.
767 establishments employ 20,819 workers (27.1/location) at $110,836/yr average annual pay. New York leads employment, followed by California and Florida.
Media Buying Agencies sits in the 17th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$110,836/yr
Annual compensation
Establishments
767
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 104; establishment count decreased by 42. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $2.3B
- Avg Employees per Establishment
- 27.1
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Media Buying Agencies NAICS 541830 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| New York | 9,507 |
| California | 4,058 |
| Florida | 571 |
| Texas | 530 |
| Connecticut | 280 |
| Georgia | 266 |
| Minnesota | 236 |
| Arizona | 131 |
| Maryland | 118 |
| Ohio | 60 |
Showing top 10 of 36 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
21
Total Loan Volume
$10M
Avg Loan Size
$477K
Jobs Supported
439
Program Breakdown
7(a) 20 (95%)
504 1 (5%)
Top SBA Lender
UniBank for Savings
2 loans in this industry
New Business Share
14.3% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 1
2021 1
2022 1
2023 3
2024 8
2025 6
2026 1
Frequently Asked Questions
How profitable is Media Buying Agencies?
IRS SOI doesn't publish margin data at the NAICS 54183 level. New York leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin (IRS SOI 2013 C corp).
How many businesses are in Media Buying Agencies?
767 business establishments. Together they employ 20,819 workers.
What is the average payroll per employee in Media Buying Agencies?
$110,836/yr average annual pay per employee. Businesses average 27.1 employees per establishment.
Which states have the most Media Buying Agencies employment?
New York leads with 9,507 workers. California (4,058) and Florida (571) round out the top three.
How much SBA lending does Media Buying Agencies receive?
Media Buying Agencies businesses received 21 SBA loans totaling $10 million between FY2020 and FY2026. The average loan size was $477K. These loans supported 439 jobs at origination. Most lending (95%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Media Buying Agencies, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Media Buying Agencies ranks #456 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (20,819 here).
Read with this industry: Industry employment trends · Professional, Scientific, and Technical Services · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 54183 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.