Employment
92,193
Total employees (Census CBP)
Real Estate and Rental and Leasing ·NAICS 53228
NAICS 53228 · IRS SOI (C corp) · Census CBP 2023
Other Consumer Goods Rental - Industry Benchmarks
$51,010/yr average annual pay, with 812 SBA loans on record for NAICS 53228.
- 16.3%
- Real Estate and Rental and Leasing sector margin
- 92K
- Workers employed
- $51,010/yr
- Avg payroll / employee
- $359M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 53228
California leads Other Consumer Goods Rental activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Real Estate and Rental and Leasing sector runs a 16.3% net margin.
- 16.3%
- Real Estate and Rental and Leasing sector margin (IRS SOI)
- 92K
- Workers employed (Census CBP)
- $51,010/yr
- Avg payroll / employee
- $359M
- SBA lending, FY20–26
Use Other Consumer Goods Rental's NAICS benchmark as a comparison point, not a forecast for one business.
Other Consumer Goods Rental is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Other Consumer Goods Rental
Other Consumer Goods Rental sits inside Real Estate and Rental and Leasing, a sector that runs a 16.3% net margin overall.
11,326 establishments employ 92,193 workers (8.1/location) at $51,010/yr average annual pay. California leads employment, followed by Florida and Texas.
Other Consumer Goods Rental sits in the 58th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$51,010/yr
Annual compensation
Establishments
11,326
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 4,721; establishment count increased by 427. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.7B
- Avg Employees per Establishment
- 8.1
Sub-Industries
| Industry | Profit Margin |
|---|---|
| All Other Consumer Goods Rental NAICS 532289 | N/A |
| Formal Wear and Costume Rental NAICS 532281 | N/A |
| Home Health Equipment Rental NAICS 532283 | N/A |
| Recreational Goods Rental NAICS 532284 | N/A |
| Video Tape and Disc Rental NAICS 532282 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 13,166 |
| Florida | 8,568 |
| Texas | 7,764 |
| Colorado | 3,195 |
| New Jersey | 3,017 |
| Georgia | 2,768 |
| Pennsylvania | 2,680 |
| Ohio | 2,650 |
| Arizona | 2,451 |
| Tennessee | 2,078 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
812
Total Loan Volume
$359M
Avg Loan Size
$443K
Jobs Supported
7,072
Program Breakdown
7(a) 728 (90%)
504 84 (10%)
Top SBA Lender
The Huntington National Bank
50 loans in this industry
New Business Share
35.3% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 83
2021 91
2022 105
2023 143
2024 165
2025 202
2026 23
Frequently Asked Questions
How profitable is Other Consumer Goods Rental?
IRS SOI doesn't publish margin data at the NAICS 53228 level. California leads this industry nationally. The broader Real Estate and Rental and Leasing sector runs a 16.3% net margin (IRS SOI 2013 C corp).
How many businesses are in Other Consumer Goods Rental?
11,326 business establishments. Together they employ 92,193 workers.
What is the average payroll per employee in Other Consumer Goods Rental?
$51,010/yr average annual pay per employee. Businesses average 8.1 employees per establishment.
Which states have the most Other Consumer Goods Rental employment?
California leads with 13,166 workers. Florida (8,568) and Texas (7,764) round out the top three.
How much SBA lending does Other Consumer Goods Rental receive?
Other Consumer Goods Rental businesses received 812 SBA loans totaling $359 million between FY2020 and FY2026. The average loan size was $443K. These loans supported 7,072 jobs at origination. Most lending (90%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Other Consumer Goods Rental, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Other Consumer Goods Rental ranks #231 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (92,193 here).
Read with this industry: Industry employment trends · Real Estate and Rental and Leasing · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 53228 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.