Employment
15,300
Total employees (Census CBP)
Real Estate and Rental and Leasing ·NAICS 532284
NAICS 532284 · IRS SOI (C corp) · Census CBP 2023
Recreational Goods Rental - Industry Benchmarks
$45,905/yr average annual pay, with 320 SBA loans on record for NAICS 532284.
- 16.3%
- Real Estate and Rental and Leasing sector margin
- 15K
- Workers employed
- $45,905/yr
- Avg payroll / employee
- $104M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 532284
California leads Recreational Goods Rental activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Real Estate and Rental and Leasing sector runs a 16.3% net margin.
- 16.3%
- Real Estate and Rental and Leasing sector margin (IRS SOI)
- 15K
- Workers employed (Census CBP)
- $45,905/yr
- Avg payroll / employee
- $104M
- SBA lending, FY20–26
Use Recreational Goods Rental's NAICS benchmark as a comparison point, not a forecast for one business.
Recreational Goods Rental is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Recreational Goods Rental
Recreational Goods Rental sits inside Real Estate and Rental and Leasing, a sector that runs a 16.3% net margin overall.
2,936 establishments employ 15,300 workers (5.2/location) at $45,905/yr average annual pay. California leads employment, followed by Florida and New York.
Recreational Goods Rental sits in the 25th percentile for employment among 6-digit NAICS industries with reported data.
Avg Payroll / Employee
$45,905/yr
Annual compensation
Establishments
2,936
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 81; establishment count increased by 12. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $702.4M
- Avg Employees per Establishment
- 5.2
Top States by Employment
| State | Employment |
|---|---|
| California | 3,214 |
| Florida | 2,957 |
| New York | 802 |
| Texas | 769 |
| Utah | 665 |
| South Carolina | 406 |
| Massachusetts | 403 |
| Hawaii | 340 |
| Arizona | 316 |
| Alabama | 200 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
320
Total Loan Volume
$104M
Avg Loan Size
$325K
Jobs Supported
2,312
Program Breakdown
7(a) 298 (93%)
504 22 (7%)
Top SBA Lender
The Huntington National Bank
19 loans in this industry
New Business Share
40.0% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 31
2021 41
2022 50
2023 57
2024 62
2025 72
2026 7
Frequently Asked Questions
How profitable is Recreational Goods Rental?
IRS SOI doesn't publish margin data at the NAICS 532284 level. California leads this industry nationally. The broader Real Estate and Rental and Leasing sector runs a 16.3% net margin (IRS SOI 2013 C corp).
How many businesses are in Recreational Goods Rental?
2,936 business establishments. Together they employ 15,300 workers.
What is the average payroll per employee in Recreational Goods Rental?
$45,905/yr average annual pay per employee. Businesses average 5.2 employees per establishment.
Which states have the most Recreational Goods Rental employment?
California leads with 3,214 workers. Florida (2,957) and New York (802) round out the top three.
How much SBA lending does Recreational Goods Rental receive?
Recreational Goods Rental businesses received 320 SBA loans totaling $104 million between FY2020 and FY2026. The average loan size was $325K. These loans supported 2,312 jobs at origination. Most lending (93%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Recreational Goods Rental, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Recreational Goods Rental ranks #604 of 801 U.S. industries at the 6-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (15,300 here).
Read with this industry: Industry employment trends · Real Estate and Rental and Leasing · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 532284 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.