Employment
43,881
Total employees (Census CBP)
Real Estate and Rental and Leasing ·NAICS 532289
NAICS 532289 · IRS SOI 2023 · Census CBP
All Other Consumer Goods Rental - Industry Benchmarks
$49,795/yr average annual pay, with 436 SBA loans on record for NAICS 532289.
- 13.8%
- Real Estate and Rental and Leasing sector margin
- 44K
- Workers employed
- $49,795/yr
- Avg payroll / employee
- $229M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 532289
California leads All Other Consumer Goods Rental activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Real Estate and Rental and Leasing sector runs a 13.8% net margin.
- 13.8%
- Real Estate and Rental and Leasing sector margin (IRS SOI)
- 44K
- Workers employed (Census CBP)
- $49,795/yr
- Avg payroll / employee
- $229M
- SBA lending, FY20–26
Benchmarking Insights for All Other Consumer Goods Rental
All Other Consumer Goods Rental sits inside Real Estate and Rental and Leasing, a sector that runs a 13.8% net margin overall.
5,321 establishments employ 43,881 workers (8.3/location) at $49,795/yr average annual pay. California leads employment, followed by Texas and Florida.
Avg Payroll / Employee
$49,795/yr
Annual compensation
Establishments
5,321
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 4,007; establishment count increased by 413. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $2.2B
- Avg Employees per Establishment
- 8.3
Top States by Employment
| State | Employment |
|---|---|
| California | 6,535 |
| Texas | 5,164 |
| Florida | 3,711 |
| New Jersey | 2,497 |
| New York | 2,162 |
| Georgia | 1,584 |
| Maryland | 1,463 |
| North Carolina | 1,374 |
| Illinois | 1,231 |
| Pennsylvania | 980 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
436
Total Loan Volume
$229M
Avg Loan Size
$526K
Jobs Supported
4,352
Program Breakdown
7(a) 377 (86%)
504 59 (14%)
Top SBA Lender
Wells Fargo Bank National Association
22 loans in this industry
New Business Share
31.7% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 48
2021 44
2022 47
2023 77
2024 93
2025 112
2026 15
Frequently Asked Questions
How profitable is All Other Consumer Goods Rental?
IRS SOI doesn't publish margin data at the NAICS 532289 level. California leads this industry nationally. The broader Real Estate and Rental and Leasing sector runs a 13.8% net margin (IRS SOI 2023).
How many businesses are in All Other Consumer Goods Rental?
5,321 business establishments. Together they employ 43,881 workers.
What is the average payroll per employee in All Other Consumer Goods Rental?
$49,795/yr average annual pay per employee. Businesses average 8.3 employees per establishment.
Which states have the most All Other Consumer Goods Rental employment?
California leads with 6,535 workers. Texas (5,164) and Florida (3,711) round out the top three.
How much SBA lending does All Other Consumer Goods Rental receive?
All Other Consumer Goods Rental businesses received 436 SBA loans totaling $229 million between FY2020 and FY2026. The average loan size was $526K. These loans supported 4,352 jobs at origination. Most lending (86%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 52% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking All Other Consumer Goods Rental
- No margin data, check the parent industry. Browse Real Estate and Rental and Leasing
- 5,321 establishments, 43,881 workers. Payroll benchmarks
- 436 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 532289 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.