Profit Margin
6.0%
Net income ÷ total receipts (IRS SOI)
Retail Trade ·NAICS 444
Profit margins, payroll, employment, and SBA lending for Retail Trade (NAICS 444). Cross-checked against IRS SOI 2023 and Census County Business Patterns. Refreshed as new data lands.
Retail Trade (NAICS 444) operates at a 6.0% net profit margin, below the national median. The industry generates $263.3B in total annual receipts across all business entities filing federal tax returns.
When you read the 6.0% net profit margin for Retail Trade, the number only becomes actionable when paired with scale. This industry sits inside the broader Retail Trade sector and reports $263.3B of aggregate annual receipts across 83,286 federal tax returns. Owners comparing their own books should read the margin as a midpoint — smaller operators typically run several points below the aggregate because fixed overhead (rent, software, insurance) consumes a larger share of lower revenue bases, while the typical establishment here generates $3.2B per year. Treat the industry figure as a ceiling calibrated by businesses that have already achieved operating leverage.
Labor economics tell the second half of the story. Census CBP shows 72,618 active establishments employing N/A workers. Ohio leads the geographic distribution of employment, with Illinois and Michigan rounding out the top three concentrations. Headcount density matters because thin-margin industries only clear the cash-flow bar when establishments reach the staffing level where fixed costs amortize — a useful cross-check against the margin line above.
Capital access is the third lens. SBA 7(a) and 504 approvals for this industry totaled 2,970 loans worth $2.2 billion between FY2020 and FY2025, supporting 30,441 jobs at origination. The average ticket size — $725K — signals the typical capital gap operators bridge when expanding. The Huntington National Bank ranks as the most active SBA lender serving this NAICS code. Use this alongside the IRS and Census figures to decide whether your own plan should target operational efficiency, workforce expansion, or financed growth.
Profit Margin
6.0%
Net income ÷ total receipts (IRS SOI)
Total Receipts
$263.3B
Annual revenue (IRS SOI)
Net Income
$15.7B
Pre-tax net income
Employment
N/A
Total employees (Census CBP)
Avg Payroll / Employee
N/A
Annual compensation
Establishments
72,618
Business locations
Decomposition of every dollar of Retail Trade receipts using IRS SOI 2023 aggregate ratios.
Plotted against a 0–30% scale. The US business p25 / median / p75 reference points are 5% / 10% / 18% respectively (IRS SOI aggregate).
How businesses in this industry are legally structured (IRS SOI)
Margin: 5.9% · Receipts: $252.2B
Margin: 8.6% · Receipts: $11.1B
| Industry | Profit Margin |
|---|---|
| Retail Trade NAICS 4441 | 1.8% |
| Retail Trade NAICS 4442 | 2.4% |
| State | Employment |
|---|---|
| Ohio | 53,689 |
| Illinois | 49,419 |
| Michigan | 46,335 |
| Indiana | 32,939 |
| Missouri | 32,112 |
| Wisconsin | 29,541 |
| Minnesota | 27,249 |
| Kentucky | 21,851 |
| Oregon | 19,755 |
| Oklahoma | 17,478 |
Showing top 10 of 51 states
Small Business Administration 7(a) and 504 loan data for this industry. Source: SBA FOIA dataset.
SBA Loans Approved
2,970
FY2020–2025
Total Loan Volume
$2.2B
7(a) + 504 programs
Avg Loan Size
$725K
Per approved loan
Jobs Supported
30,441
Reported at origination
Top SBA Lender
The Huntington National Bank
159 loans in this industry
New Business Share
24.2% of borrowers were new/startup businesses
SBA fiscal year runs Oct–Sep. FY2025 = partial year through Sep 2025.
Source: SBA 7(a) and 504 FOIA dataset · FY2020–FY2025 · View SBA lending rankings →
How to Benchmark Your Business
Use IRS and Census data to compare your financials against industry peers
Understanding Profit Margins by Industry
What IRS profit margin data means and how industries compare
Small Business Financial Benchmarks
Revenue, profit margin, and payroll benchmarks for small businesses
Industry Employment Trends (Census 2023)
Which industries are growing and what Census data reveals
Salary Data
Occupation Wage Benchmarks
BLS salary data by occupation and metro area on WageDex
Labor Market
Industry Labor Statistics
BLS labor force and employment projections by industry on PlainLabor
Tax Data
IRS Tax Statistics
Income, deduction, and filing statistics by state on PlainTaxData
Innovation
Patent Activity Data
USPTO patent grants and applications by technology class on PlainPatent
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 444 · Data year: 2023
Read our methodology — how this data is sourced, computed, and verified.
Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025