Retail Trade ·NAICS 4412

2026 data Public-data reference. IRS SOI · Census CBP · 2023 Average margin

Retail Trade — Industry Benchmarks

Profit margins, payroll, employment, and SBA lending for Retail Trade (NAICS 4412). Cross-checked against IRS SOI 2023 and Census County Business Patterns. Refreshed as new data lands.

Retail Trade (NAICS 4412) operates at a 3.7% net profit margin, below the national median. The industry generates $144.3B in total annual receipts across all business entities filing federal tax returns. Census Bureau data identifies 13,906 business establishments employing 171,382 workers nationwide.

The average employee earns $60,167/yr in annual compensation, while the typical business in this industry generates $3.8B in revenue. Businesses average 12.3 employees per establishment. Florida leads in employment concentration for this industry.

Benchmarking Insights for Retail Trade

When you read the 3.7% net profit margin for Retail Trade, the number only becomes actionable when paired with scale. This industry sits inside the broader Retail Trade sector and reports $144.3B of aggregate annual receipts across 37,925 federal tax returns. Owners comparing their own books should read the margin as a midpoint — smaller operators typically run several points below the aggregate because fixed overhead (rent, software, insurance) consumes a larger share of lower revenue bases, while the typical establishment here generates $3.8B per year. Treat the industry figure as a ceiling calibrated by businesses that have already achieved operating leverage.

Labor economics tell the second half of the story. Census CBP shows 13,906 active establishments employing 171,382 workers, averaging 12.3 employees per location and paying $60,167/yr per employee annually. Florida leads the geographic distribution of employment, with Texas and California rounding out the top three concentrations. Headcount density matters because thin-margin industries only clear the cash-flow bar when establishments reach the staffing level where fixed costs amortize — a useful cross-check against the margin line above.

Capital access is the third lens. SBA 7(a) and 504 approvals for this industry totaled 975 loans worth $929 million between FY2020 and FY2025, supporting 10,313 jobs at origination. The average ticket size — $952K — signals the typical capital gap operators bridge when expanding. Wells Fargo Bank National Association ranks as the most active SBA lender serving this NAICS code. Use this alongside the IRS and Census figures to decide whether your own plan should target operational efficiency, workforce expansion, or financed growth.

Profit Margin

3.7%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$144.3B

Annual revenue (IRS SOI)

Net Income

$5.4B

Pre-tax net income

Employment

171,382

Total employees (Census CBP)

Avg Payroll / Employee

$60,167/yr

Annual compensation

Establishments

13,906

Business locations

Where each dollar of revenue goes

Decomposition of every dollar of Retail Trade receipts using IRS SOI 2023 aggregate ratios.

Workforce scale

Establishment-size distribution and per-establishment headcount based on Census Statistics of US Businesses (SUSB) typical strata.

Margin position vs national reference points

Retail Trade net margin 12.4%
US median (10%)

Plotted against a 0–30% scale. The US business p25 / median / p75 reference points are 5% / 10% / 18% respectively (IRS SOI aggregate).

Business Structure Breakdown

How businesses in this industry are legally structured (IRS SOI)

C Corporation
37,925 returns 100%

Margin: 3.7% · Receipts: $144.3B

Financial Detail

Total Tax Returns Filed
37,925
Total Deductions
N/A
Avg Receipts per Business
$3.8B
Annual Payroll (Total)
$10.3B
Avg Employees per Establishment
12.3

Sub-Industries

Industry Profit Margin
Retail Trade

NAICS 44121

N/A
Retail Trade

NAICS 44122

N/A

Top States by Employment

State Employment
Florida 18,184
Texas 15,117
California 12,380
Michigan 6,873
Ohio 5,355
Wisconsin 5,219
North Carolina 5,180
Minnesota 5,083
Washington 4,916
Pennsylvania 4,834

Showing top 10 of 50 states

SBA Lending Activity

FY2020–2025

Small Business Administration 7(a) and 504 loan data for this industry. Source: SBA FOIA dataset.

SBA Loans Approved

975

FY2020–2025

Total Loan Volume

$929M

7(a) + 504 programs

Avg Loan Size

$952K

Per approved loan

Jobs Supported

10,313

Reported at origination

Program Breakdown

7(a) Loans 706 loans (72%)
504 Loans 269 loans (28%)

Top SBA Lender

Wells Fargo Bank National Association

31 loans in this industry

New Business Share

19.4% of borrowers were new/startup businesses

Annual Lending Trend

FY2020
135 loans
FY2021
231 loans
FY2022
164 loans
FY2023
119 loans
FY2024
138 loans
FY2025
163 loans
FY2026
25 loans

SBA fiscal year runs Oct–Sep. FY2025 = partial year through Sep 2025.

Source: SBA 7(a) and 504 FOIA dataset · FY2020–FY2025 · View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Retail Trade?
The Retail Trade industry (NAICS 4412) reports total annual receipts of $144.3B across all business entities, based on IRS Statistics of Income data. The average revenue per business is $3.8B.
How profitable is Retail Trade?
Retail Trade has a net profit margin of 3.7%, which is below the national median. This is calculated as net income divided by total receipts from IRS SOI business tax statistics.
How many businesses are in Retail Trade?
There are 13,906 business establishments in Retail Trade (NAICS 4412) according to Census Bureau County Business Patterns 2023 data. These establishments collectively employ 171,382 workers.
What is the average payroll per employee in Retail Trade?
The average annual payroll per employee in Retail Trade is $60,167/yr, based on Census Bureau County Business Patterns data. Businesses in this industry average 12.3 employees per establishment. This figure includes wages, salaries, and benefits reported by employers.
Which states have the most Retail Trade employment?
Florida leads in Retail Trade employment with 18,184 workers. Texas (15,117) and California (12,380) round out the top three. These figures come from the Census Bureau County Business Patterns 2023 survey.
How much SBA lending does Retail Trade receive?
Retail Trade businesses received 975 SBA loans totaling $929 million between FY2020 and FY2025. The average loan size was $952K. These loans supported 10,313 jobs at origination. Most lending (72%) came through the SBA 7(a) program.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 4412 · Data year: 2023

Related

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025