Employment
173,149
Total employees (Census CBP)
Retail Trade ·NAICS 4532
NAICS 4532 · IRS SOI 2023 · Census CBP
Office Supplies, Stationery, and Gift Stores - Industry Benchmarks
$26,212/yr average annual pay, with 337 SBA loans on record for NAICS 4532.
- 23K
- Establishments
- 173K
- Workers employed
- $26,212/yr
- Avg payroll / employee
- $120M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 4532
California leads Office Supplies, Stationery, and Gift Stores activity nationally, across 23K establishments employing 173K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 23K
- Business establishments (Census)
- 173K
- Workers employed (Census CBP)
- $26,212/yr
- Avg payroll / employee
- $120M
- SBA lending, FY20–26
Benchmarking Insights for Office Supplies, Stationery, and Gift Stores
Office Supplies, Stationery, and Gift Stores sits inside Retail Trade.
23,106 establishments employ 173,149 workers (7.5/location) at $26,212/yr average annual pay. California leads employment, followed by Florida and Texas.
Avg Payroll / Employee
$26,212/yr
Annual compensation
Establishments
23,106
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 3,738; establishment count decreased by 368. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.5B
- Avg Employees per Establishment
- 7.5
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Gift, Novelty, and Souvenir Stores NAICS 45322 | N/A |
| Office Supplies and Stationery Stores NAICS 45321 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 18,961 |
| Florida | 13,547 |
| Texas | 13,181 |
| New York | 11,836 |
| Pennsylvania | 6,172 |
| Michigan | 5,696 |
| Georgia | 5,552 |
| Illinois | 5,347 |
| North Carolina | 5,346 |
| Ohio | 5,074 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
337
Total Loan Volume
$120M
Avg Loan Size
$357K
Jobs Supported
2,524
Program Breakdown
7(a) 290 (86%)
504 47 (14%)
Top SBA Lender
TD Bank, National Association
33 loans in this industry
New Business Share
22.6% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 94
2021 152
2022 62
2023 16
2024 10
2025 3
Frequently Asked Questions
How many businesses are in Office Supplies, Stationery, and Gift Stores?
23,106 business establishments. Together they employ 173,149 workers.
What is the average payroll per employee in Office Supplies, Stationery, and Gift Stores?
$26,212/yr average annual pay per employee. Businesses average 7.5 employees per establishment.
Which states have the most Office Supplies, Stationery, and Gift Stores employment?
California leads with 18,961 workers. Florida (13,547) and Texas (13,181) round out the top three.
How much SBA lending does Office Supplies, Stationery, and Gift Stores receive?
Office Supplies, Stationery, and Gift Stores businesses received 337 SBA loans totaling $120 million between FY2020 and FY2026. The average loan size was $357K. These loans supported 2,524 jobs at origination. Most lending (86%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 47% of that same 259-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Office Supplies, Stationery, and Gift Stores
- No margin data, check the parent industry. Browse Retail Trade
- 23,106 establishments, 173,149 workers. Payroll benchmarks
- 337 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 4532 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.