Employment
127,699
Total employees (Census CBP)
Retail Trade ·NAICS 45322
NAICS 45322 · IRS SOI (C corp) · Census CBP 2023
Gift, Novelty, and Souvenir Stores - Industry Benchmarks
$25,533/yr average annual pay, with 256 SBA loans on record for NAICS 45322.
- 19K
- Establishments
- 128K
- Workers employed
- $25,533/yr
- Avg payroll / employee
- $88M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 45322
California leads Gift, Novelty, and Souvenir Stores activity nationally, across 19K establishments employing 128K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 19K
- Business establishments (Census)
- 128K
- Workers employed (Census CBP)
- $25,533/yr
- Avg payroll / employee
- $88M
- SBA lending, FY20–26
Use Gift, Novelty, and Souvenir Stores's NAICS benchmark as a comparison point, not a forecast for one business.
Gift, Novelty, and Souvenir Stores is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Gift, Novelty, and Souvenir Stores
Gift, Novelty, and Souvenir Stores sits inside Retail Trade.
18,896 establishments employ 127,699 workers (6.8/location) at $25,533/yr average annual pay. California leads employment, followed by Florida and Texas.
Gift, Novelty, and Souvenir Stores sits in the 66th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$25,533/yr
Annual compensation
Establishments
18,896
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 5,022; establishment count decreased by 324. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $3.3B
- Avg Employees per Establishment
- 6.8
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Gift, Novelty, and Souvenir Stores NAICS 453220 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 13,386 |
| Florida | 10,511 |
| Texas | 9,893 |
| New York | 8,060 |
| Michigan | 4,516 |
| Pennsylvania | 4,342 |
| Georgia | 4,279 |
| Illinois | 4,053 |
| North Carolina | 3,912 |
| Ohio | 3,807 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
256
Total Loan Volume
$88M
Avg Loan Size
$345K
Jobs Supported
1,944
Program Breakdown
7(a) 219 (86%)
504 37 (14%)
Top SBA Lender
TD Bank, National Association
26 loans in this industry
New Business Share
24.6% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 69
2021 114
2022 47
2023 14
2024 9
2025 3
Frequently Asked Questions
How many businesses are in Gift, Novelty, and Souvenir Stores?
18,896 business establishments. Together they employ 127,699 workers.
What is the average payroll per employee in Gift, Novelty, and Souvenir Stores?
$25,533/yr average annual pay per employee. Businesses average 6.8 employees per establishment.
Which states have the most Gift, Novelty, and Souvenir Stores employment?
California leads with 13,386 workers. Florida (10,511) and Texas (9,893) round out the top three.
How much SBA lending does Gift, Novelty, and Souvenir Stores receive?
Gift, Novelty, and Souvenir Stores businesses received 256 SBA loans totaling $88 million between FY2020 and FY2026. The average loan size was $345K. These loans supported 1,944 jobs at origination. Most lending (86%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Gift, Novelty, and Souvenir Stores, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Gift, Novelty, and Souvenir Stores ranks #185 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (127,699 here).
Read with this industry: Industry employment trends · Retail Trade · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 45322 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.