Retail Trade ·NAICS 44

2026 data Public-data reference. IRS SOI · Census CBP · 2023 Average margin

Retail Trade — Industry Benchmarks

Profit margins, payroll, employment, and SBA lending for Retail Trade (NAICS 44). Cross-checked against IRS SOI 2023 and Census County Business Patterns. Refreshed as new data lands.

Retail Trade (NAICS 44) operates at a 4.2% net profit margin, below the national median. The industry generates $6.4T in total annual receipts across all business entities filing federal tax returns. Census Bureau data identifies 1,043,373 business establishments employing 16,046,207 workers nationwide.

Benchmarking Insights for Retail Trade

When you read the 4.2% net profit margin for Retail Trade, the number only becomes actionable when paired with scale. This industry sits inside the broader Retail Trade sector and reports $6.4T of aggregate annual receipts. Owners comparing their own books should read the margin as a midpoint — smaller operators typically run several points below the aggregate because fixed overhead (rent, software, insurance) consumes a larger share of lower revenue bases. Treat the industry figure as a ceiling calibrated by businesses that have already achieved operating leverage.

Labor economics tell the second half of the story. Census CBP shows 1,043,373 active establishments employing 16,046,207 workers, averaging 15.4 employees per location and paying $37,746/yr per employee annually. California leads the geographic distribution of employment, with Texas and Florida rounding out the top three concentrations. Headcount density matters because thin-margin industries only clear the cash-flow bar when establishments reach the staffing level where fixed costs amortize — a useful cross-check against the margin line above.

Capital access is the third lens. SBA 7(a) and 504 approvals for this industry totaled 28,276 loans worth $19.9 billion between FY2020 and FY2025, supporting 243,937 jobs at origination. The average ticket size — $704K — signals the typical capital gap operators bridge when expanding. The Huntington National Bank ranks as the most active SBA lender serving this NAICS code. Use this alongside the IRS and Census figures to decide whether your own plan should target operational efficiency, workforce expansion, or financed growth.

Profit Margin

4.2%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$6.4T

Annual revenue (IRS SOI)

Net Income

$267.6B

Pre-tax net income

Employment

16,046,207

Total employees (Census CBP)

Avg Payroll / Employee

$37,746/yr

Annual compensation

Establishments

1,043,373

Business locations

Where each dollar of revenue goes

Decomposition of every dollar of Retail Trade receipts using IRS SOI 2023 aggregate ratios.

Workforce scale

Establishment-size distribution and per-establishment headcount based on Census Statistics of US Businesses (SUSB) typical strata.

Margin position vs national reference points

Retail Trade net margin 13.8%
US median (10%)

Plotted against a 0–30% scale. The US business p25 / median / p75 reference points are 5% / 10% / 18% respectively (IRS SOI aggregate).

Financial Detail

Total Tax Returns Filed
N/A
Total Deductions
N/A
Avg Receipts per Business
N/A
Annual Payroll (Total)
$605.7B
Avg Employees per Establishment
15.4

Sub-Industries

Industry Profit Margin
Retail Trade

NAICS 441

2.0%
Retail Trade

NAICS 442

5.2%
Retail Trade

NAICS 443

1.6%
Retail Trade

NAICS 444

6.0%
Retail Trade

NAICS 445

2.6%
Retail Trade

NAICS 446

4.9%
Retail Trade

NAICS 447

1.0%
Retail Trade

NAICS 448

5.5%

Top States by Employment

State Employment
California 1,702,044
Texas 1,382,827
Florida 1,146,619
New York 862,844
Pennsylvania 650,539
Illinois 571,091
Ohio 560,620
North Carolina 535,341
Georgia 513,434
New Jersey 465,759

Showing top 10 of 51 states

SBA Lending Activity

FY2020–2025

Small Business Administration 7(a) and 504 loan data for this industry. Source: SBA FOIA dataset.

SBA Loans Approved

28,276

FY2020–2025

Total Loan Volume

$19.9B

7(a) + 504 programs

Avg Loan Size

$704K

Per approved loan

Jobs Supported

243,937

Reported at origination

Program Breakdown

7(a) Loans 24,786 loans (88%)
504 Loans 3,490 loans (12%)

Top SBA Lender

The Huntington National Bank

1,452 loans in this industry

New Business Share

28.9% of borrowers were new/startup businesses

Annual Lending Trend

FY2020
4,636 loans
FY2021
6,536 loans
FY2022
4,078 loans
FY2023
3,835 loans
FY2024
4,044 loans
FY2025
4,499 loans
FY2026
648 loans

SBA fiscal year runs Oct–Sep. FY2025 = partial year through Sep 2025.

Source: SBA 7(a) and 504 FOIA dataset · FY2020–FY2025 · View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Retail Trade?
The Retail Trade industry (NAICS 44) reports total annual receipts of $6.4T across all business entities, based on IRS Statistics of Income data.
How profitable is Retail Trade?
Retail Trade has a net profit margin of 4.2%, which is below the national median. This is calculated as net income divided by total receipts from IRS SOI business tax statistics.
How many businesses are in Retail Trade?
There are 1,043,373 business establishments in Retail Trade (NAICS 44) according to Census Bureau County Business Patterns 2023 data. These establishments collectively employ 16,046,207 workers.
What is the average payroll per employee in Retail Trade?
The average annual payroll per employee in Retail Trade is $37,746/yr, based on Census Bureau County Business Patterns data. Businesses in this industry average 15.4 employees per establishment. This figure includes wages, salaries, and benefits reported by employers.
Which states have the most Retail Trade employment?
California leads in Retail Trade employment with 1,702,044 workers. Texas (1,382,827) and Florida (1,146,619) round out the top three. These figures come from the Census Bureau County Business Patterns 2023 survey.
How much SBA lending does Retail Trade receive?
Retail Trade businesses received 28,276 SBA loans totaling $19.9 billion between FY2020 and FY2025. The average loan size was $704K. These loans supported 243,937 jobs at origination. Most lending (88%) came through the SBA 7(a) program.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 44 · Data year: 2023

Related

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025