Employment
944,645
Total employees (Census CBP)
Finance and Insurance ·NAICS 52411
NAICS 52411 · IRS SOI (C corp) · Census CBP 2023
Direct Life, Health, and Medical Insurance Carriers - Industry Benchmarks
$108,707/yr average annual pay, with 38 SBA loans on record for NAICS 52411.
- 15.4%
- Finance and Insurance sector margin
- 945K
- Workers employed
- $108,707/yr
- Avg payroll / employee
- $12M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 52411
Florida leads Direct Life, Health, and Medical Insurance Carriers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Finance and Insurance sector runs a 15.4% net margin.
- 15.4%
- Finance and Insurance sector margin (IRS SOI)
- 945K
- Workers employed (Census CBP)
- $108,707/yr
- Avg payroll / employee
- $12M
- SBA lending, FY20–26
Use Direct Life, Health, and Medical Insurance Carriers's NAICS benchmark as a comparison point, not a forecast for one business.
Direct Life, Health, and Medical Insurance Carriers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Direct Life, Health, and Medical Insurance Carriers
Direct Life, Health, and Medical Insurance Carriers sits inside Finance and Insurance, a sector that runs a 15.4% net margin overall.
11,821 establishments employ 944,645 workers (79.9/location) at $108,707/yr average annual pay. Florida leads employment, followed by California and Pennsylvania.
Direct Life, Health, and Medical Insurance Carriers sits in the 94th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$108,707/yr
Annual compensation
Establishments
11,821
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 88,346; establishment count decreased by 813. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $102.7B
- Avg Employees per Establishment
- 79.9
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Direct Health and Medical Insurance Carriers NAICS 524114 | N/A |
| Direct Life Insurance Carriers NAICS 524113 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Florida | 68,936 |
| California | 67,377 |
| Pennsylvania | 63,935 |
| Texas | 63,323 |
| New York | 51,124 |
| Illinois | 35,340 |
| Wisconsin | 33,956 |
| Ohio | 30,805 |
| New Jersey | 27,404 |
| North Carolina | 24,907 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
38
Total Loan Volume
$12M
Avg Loan Size
$323K
Jobs Supported
214
Program Breakdown
7(a) 36 (95%)
504 2 (5%)
Top SBA Lender
Manufacturers and Traders Trust Company
4 loans in this industry
New Business Share
18.4% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 8
2021 1
2022 7
2023 7
2024 5
2025 10
Frequently Asked Questions
How profitable is Direct Life, Health, and Medical Insurance Carriers?
IRS SOI doesn't publish margin data at the NAICS 52411 level. Florida leads this industry nationally. The broader Finance and Insurance sector runs a 15.4% net margin (IRS SOI 2013 C corp).
How many businesses are in Direct Life, Health, and Medical Insurance Carriers?
11,821 business establishments. Together they employ 944,645 workers.
What is the average payroll per employee in Direct Life, Health, and Medical Insurance Carriers?
$108,707/yr average annual pay per employee. Businesses average 79.9 employees per establishment.
Which states have the most Direct Life, Health, and Medical Insurance Carriers employment?
Florida leads with 68,936 workers. California (67,377) and Pennsylvania (63,935) round out the top three.
How much SBA lending does Direct Life, Health, and Medical Insurance Carriers receive?
Direct Life, Health, and Medical Insurance Carriers businesses received 38 SBA loans totaling $12 million between FY2020 and FY2026. The average loan size was $323K. These loans supported 214 jobs at origination. Most lending (95%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Direct Life, Health, and Medical Insurance Carriers, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Direct Life, Health, and Medical Insurance Carriers ranks #32 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (944,645 here).
Read with this industry: Industry employment trends · Finance and Insurance · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 52411 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.