Employment
122,339
Total employees (Census CBP)
Information ·NAICS 51213
NAICS 51213 · IRS SOI (C corp) · Census CBP 2023
Motion Picture and Video Exhibition - Industry Benchmarks
$18,760/yr average annual pay, with 74 SBA loans on record for NAICS 51213.
- 7.7%
- Information sector margin
- 122K
- Workers employed
- $18,760/yr
- Avg payroll / employee
- $56M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 51213
Texas leads Motion Picture and Video Exhibition activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 7.7% net margin.
- 7.7%
- Information sector margin (IRS SOI)
- 122K
- Workers employed (Census CBP)
- $18,760/yr
- Avg payroll / employee
- $56M
- SBA lending, FY20–26
Use Motion Picture and Video Exhibition's NAICS benchmark as a comparison point, not a forecast for one business.
Motion Picture and Video Exhibition is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Motion Picture and Video Exhibition
Motion Picture and Video Exhibition sits inside Information, a sector that runs a 7.7% net margin overall.
4,347 establishments employ 122,339 workers (28.1/location) at $18,760/yr average annual pay. Texas leads employment, followed by Florida and New York.
Motion Picture and Video Exhibition sits in the 66th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$18,760/yr
Annual compensation
Establishments
4,347
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 12,222; establishment count decreased by 43. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $2.3B
- Avg Employees per Establishment
- 28.1
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Drive-In Motion Picture Theaters NAICS 512132 | N/A |
| Motion Picture Theaters (except Drive-Ins) NAICS 512131 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Texas | 16,858 |
| Florida | 7,328 |
| New York | 5,451 |
| Georgia | 3,612 |
| Pennsylvania | 3,319 |
| Virginia | 3,177 |
| North Carolina | 2,846 |
| Washington | 2,826 |
| Colorado | 2,769 |
| Utah | 2,708 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
74
Total Loan Volume
$56M
Avg Loan Size
$752K
Jobs Supported
1,413
Program Breakdown
7(a) 57 (77%)
504 17 (23%)
Top SBA Lender
The Huntington National Bank
6 loans in this industry
New Business Share
35.1% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 12
2021 8
2022 11
2023 7
2024 12
2025 20
2026 4
Frequently Asked Questions
How profitable is Motion Picture and Video Exhibition?
IRS SOI doesn't publish margin data at the NAICS 51213 level. Texas leads this industry nationally. The broader Information sector runs a 7.7% net margin (IRS SOI 2013 C corp).
How many businesses are in Motion Picture and Video Exhibition?
4,347 business establishments. Together they employ 122,339 workers.
What is the average payroll per employee in Motion Picture and Video Exhibition?
$18,760/yr average annual pay per employee. Businesses average 28.1 employees per establishment.
Which states have the most Motion Picture and Video Exhibition employment?
Texas leads with 16,858 workers. Florida (7,328) and New York (5,451) round out the top three.
How much SBA lending does Motion Picture and Video Exhibition receive?
Motion Picture and Video Exhibition businesses received 74 SBA loans totaling $56 million between FY2020 and FY2026. The average loan size was $752K. These loans supported 1,413 jobs at origination. Most lending (77%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Motion Picture and Video Exhibition, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Motion Picture and Video Exhibition ranks #188 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (122,339 here).
Read with this industry: Industry employment trends · Information · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 51213 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.