Employment
121,566
Total employees (Census CBP)
Information ·NAICS 512131
NAICS 512131 · IRS SOI 2023 · Census CBP
Motion Picture Theaters (except Drive-Ins) - Industry Benchmarks
$18,596/yr average annual pay, with 67 SBA loans on record for NAICS 512131.
- 9.1%
- Information sector margin
- 122K
- Workers employed
- $18,596/yr
- Avg payroll / employee
- $55M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 512131
Texas leads Motion Picture Theaters (except Drive-Ins) activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 122K
- Workers employed (Census CBP)
- $18,596/yr
- Avg payroll / employee
- $55M
- SBA lending, FY20–26
Benchmarking Insights for Motion Picture Theaters (except Drive-Ins)
Motion Picture Theaters (except Drive-Ins) sits inside Information, a sector that runs a 9.1% net margin overall.
4,057 establishments employ 121,566 workers (30.0/location) at $18,596/yr average annual pay. Texas leads employment, followed by Florida and New York.
Avg Payroll / Employee
$18,596/yr
Annual compensation
Establishments
4,057
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 12,440; establishment count decreased by 101. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $2.3B
- Avg Employees per Establishment
- 30.0
Top States by Employment
| State | Employment |
|---|---|
| Texas | 16,751 |
| Florida | 7,275 |
| New York | 5,430 |
| Georgia | 3,592 |
| Pennsylvania | 3,297 |
| Virginia | 3,172 |
| North Carolina | 2,842 |
| Washington | 2,786 |
| Colorado | 2,765 |
| Utah | 2,685 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
67
Total Loan Volume
$55M
Avg Loan Size
$814K
Jobs Supported
1,374
Program Breakdown
7(a) 50 (75%)
504 17 (25%)
Top SBA Lender
The Huntington National Bank
5 loans in this industry
New Business Share
31.3% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 12
2021 8
2022 9
2023 4
2024 12
2025 18
2026 4
Frequently Asked Questions
How profitable is Motion Picture Theaters (except Drive-Ins)?
IRS SOI doesn't publish margin data at the NAICS 512131 level. Texas leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Motion Picture Theaters (except Drive-Ins)?
4,057 business establishments. Together they employ 121,566 workers.
What is the average payroll per employee in Motion Picture Theaters (except Drive-Ins)?
$18,596/yr average annual pay per employee. Businesses average 30.0 employees per establishment.
Which states have the most Motion Picture Theaters (except Drive-Ins) employment?
Texas leads with 16,751 workers. Florida (7,275) and New York (5,430) round out the top three.
How much SBA lending does Motion Picture Theaters (except Drive-Ins) receive?
Motion Picture Theaters (except Drive-Ins) businesses received 67 SBA loans totaling $55 million between FY2020 and FY2026. The average loan size was $814K. These loans supported 1,374 jobs at origination. Most lending (75%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 76% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Motion Picture Theaters (except Drive-Ins)
- No margin data, check the parent industry. Browse Information
- 4,057 establishments, 121,566 workers. Payroll benchmarks
- 67 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 512131 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.