State Overview · Census CBP 2023

Iowa Industries

Employment and payroll benchmarks for 836 industries in Iowa

Reading the Iowa Industry Picture

Iowa (IA) shows 5,420,257 workers employed across 350,345 business establishments, covering 836 industries tracked by the Census Bureau County Business Patterns 2023 program. That single-state footprint is a starting point for anyone benchmarking location strategy, evaluating a market for expansion, or simply understanding where jobs concentrate. The single largest employer-industry in Iowa is Manufacturing with 224,293 workers — a signal about what kind of labor market and supplier ecosystem the state actually supports.

Beyond the top employer, Health Care and Social Assistance (220,971) and Retail Trade (187,097) fill out the top three, giving you a quick read on the state's economic base. Payroll dispersion is just as important as headcount: the highest-paying tracked industry (Finance and Insurance) pays $167,333/yr per employee, while the lowest-paying (Educational Services) pays $11,234/yr. That gap tells you how the state's median wage is being pulled up or down by its industry composition — critical context for anyone comparing cost of labor across markets.

Census CBP data does not include profit margins (that comes from IRS Statistics of Income at the national level only), so a full benchmark on any specific NAICS code in Iowa requires combining this state page with the national industry page. Click any industry in the table below to drop into a Iowa-specific NAICS view showing employment, establishments, annual payroll, and average compensation for that exact combination — then cross-reference the national page for profitability, entity structure, and SBA lending activity in the same industry.

Total Employment

5,420,257

Total Establishments

350,345

Industries Tracked

836

Top Industries by Employment

Industry Employment
Manufacturing

NAICS 31

224,293
Health Care and Social Assistance

NAICS 62

220,971
Retail Trade

NAICS 44

187,097
Accommodation and Food Services

NAICS 72

123,699
Accommodation and Food Services

NAICS 722

104,573
Finance and Insurance

NAICS 52

101,557
Accommodation and Food Services

NAICS 7225

94,357
Accommodation and Food Services

NAICS 72251

94,357
Construction

NAICS 23

74,180
Health Care and Social Assistance

NAICS 622

72,194
Transportation and Warehousing

NAICS 48

71,907
Health Care and Social Assistance

NAICS 6221

71,141
Health Care and Social Assistance

NAICS 62211

71,141
Health Care and Social Assistance

NAICS 622110

71,141
Wholesale Trade

NAICS 42

70,206
Professional, Scientific, and Technical Services

NAICS 54

65,271
Professional, Scientific, and Technical Services

NAICS 541

65,271
Health Care and Social Assistance

NAICS 621

64,808
Manufacturing

NAICS 311

57,496
Construction

NAICS 238

52,146

Frequently Asked Questions

How many people are employed in Iowa?
According to Census Bureau County Business Patterns 2023 data, Iowa has 5,420,257 employees across 350,345 business establishments in 836 tracked industries.
What are the largest industries in Iowa?
The largest industries in Iowa by employment are Manufacturing (224,293), Health Care and Social Assistance (220,971), and Retail Trade (187,097).
What is the average payroll in Iowa?
Average payroll per employee varies widely by industry in Iowa. The highest-paying tracked industry is Finance and Insurance at $167,333/yr. All data is from Census Bureau County Business Patterns 2023.
How many businesses operate in Iowa?
Iowa has 350,345 business establishments across 836 industries tracked by the Census Bureau County Business Patterns program. Each establishment represents a single physical location or operating unit.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.

Source: Census Bureau County Business Patterns (CBP) 2023 · IA

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Data sourced from official U.S. government datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

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