State Overview · Census CBP 2023
Iowa Industries
Employment and payroll benchmarks for 836 industries in Iowa
Reading the Iowa Industry Picture
Iowa (IA) shows 5,420,257 workers employed across 350,345 business establishments, covering 836 industries tracked by the Census Bureau County Business Patterns 2023 program. That single-state footprint is a starting point for anyone benchmarking location strategy, evaluating a market for expansion, or simply understanding where jobs concentrate. The single largest employer-industry in Iowa is Manufacturing with 224,293 workers — a signal about what kind of labor market and supplier ecosystem the state actually supports.
Beyond the top employer, Health Care and Social Assistance (220,971) and Retail Trade (187,097) fill out the top three, giving you a quick read on the state's economic base. Payroll dispersion is just as important as headcount: the highest-paying tracked industry (Finance and Insurance) pays $167,333/yr per employee, while the lowest-paying (Educational Services) pays $11,234/yr. That gap tells you how the state's median wage is being pulled up or down by its industry composition — critical context for anyone comparing cost of labor across markets.
Census CBP data does not include profit margins (that comes from IRS Statistics of Income at the national level only), so a full benchmark on any specific NAICS code in Iowa requires combining this state page with the national industry page. Click any industry in the table below to drop into a Iowa-specific NAICS view showing employment, establishments, annual payroll, and average compensation for that exact combination — then cross-reference the national page for profitability, entity structure, and SBA lending activity in the same industry.
Total Employment
5,420,257
Total Establishments
350,345
Industries Tracked
836
Top Industries by Employment
| Industry | Employment |
|---|---|
| Manufacturing NAICS 31 | 224,293 |
| Health Care and Social Assistance NAICS 62 | 220,971 |
| Retail Trade NAICS 44 | 187,097 |
| Accommodation and Food Services NAICS 72 | 123,699 |
| Accommodation and Food Services NAICS 722 | 104,573 |
| Finance and Insurance NAICS 52 | 101,557 |
| Accommodation and Food Services NAICS 7225 | 94,357 |
| Accommodation and Food Services NAICS 72251 | 94,357 |
| Construction NAICS 23 | 74,180 |
| Health Care and Social Assistance NAICS 622 | 72,194 |
| Transportation and Warehousing NAICS 48 | 71,907 |
| Health Care and Social Assistance NAICS 6221 | 71,141 |
| Health Care and Social Assistance NAICS 62211 | 71,141 |
| Health Care and Social Assistance NAICS 622110 | 71,141 |
| Wholesale Trade NAICS 42 | 70,206 |
| Professional, Scientific, and Technical Services NAICS 54 | 65,271 |
| Professional, Scientific, and Technical Services NAICS 541 | 65,271 |
| Health Care and Social Assistance NAICS 621 | 64,808 |
| Manufacturing NAICS 311 | 57,496 |
| Construction NAICS 238 | 52,146 |
Frequently Asked Questions
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Industry Benchmarking Guides
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Salary Data
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Innovation
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Source: Census Bureau County Business Patterns (CBP) 2023 · IA
Read our methodology — how this data is sourced, computed, and verified.