Retail Trade ·NAICS 44421

NAICS 44421 · IRS SOI (C corp) · Census CBP 2023

Outdoor Power Equipment Stores - Industry Benchmarks

$49,108/yr average annual pay, with 88 SBA loans on record for NAICS 44421.

4K
Establishments
29K
Workers employed
$49,108/yr
Avg payroll / employee
$56M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 44421

Pennsylvania leads Outdoor Power Equipment Stores activity nationally, across 4K establishments employing 29K workers. IRS SOI doesn't publish margin data at this NAICS level.

4K
Business establishments (Census)
29K
Workers employed (Census CBP)
$49,108/yr
Avg payroll / employee
$56M
SBA lending, FY20–26

Use Outdoor Power Equipment Stores's NAICS benchmark as a comparison point, not a forecast for one business.

Outdoor Power Equipment Stores is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Outdoor Power Equipment Stores

Outdoor Power Equipment Stores sits inside Retail Trade.

3,878 establishments employ 29,187 workers (7.5/location) at $49,108/yr average annual pay. Pennsylvania leads employment, followed by Florida and Ohio.

Employment

29,187

Total employees (Census CBP)

Avg Payroll / Employee

$49,108/yr

Annual compensation

Establishments

3,878

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment decreased by 2,427; establishment count decreased by 516. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$1.4B
Avg Employees per Establishment
7.5

Sub-Industries

Industry Profit Margin
Outdoor Power Equipment Stores

NAICS 444210

N/A

Top States by Employment

State Employment
Pennsylvania 1,853
Florida 1,447
Ohio 1,432
Indiana 1,260
New York 1,205
Virginia 1,167
California 1,056
Illinois 1,045
Tennessee 983
Wisconsin 799

Showing top 10 of 49 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

88

Total Loan Volume

$56M

Avg Loan Size

$632K

Jobs Supported

851

Program Breakdown

7(a) 68 (77%)
504 20 (23%)

Top SBA Lender

The Huntington National Bank

7 loans in this industry

New Business Share

9.1% of borrowers were new/startup businesses

Annual Lending Trend (5 yrs)

2020
34
2021
30
2022
22
2023
1
2024
1

Frequently Asked Questions

How many businesses are in Outdoor Power Equipment Stores?
3,878 business establishments. Together they employ 29,187 workers.
What is the average payroll per employee in Outdoor Power Equipment Stores?
$49,108/yr average annual pay per employee. Businesses average 7.5 employees per establishment.
Which states have the most Outdoor Power Equipment Stores employment?
Pennsylvania leads with 1,853 workers. Florida (1,447) and Ohio (1,432) round out the top three.
How much SBA lending does Outdoor Power Equipment Stores receive?
Outdoor Power Equipment Stores businesses received 88 SBA loans totaling $56 million between FY2020 and FY2026. The average loan size was $632K. These loans supported 851 jobs at origination. Most lending (77%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

According to Census County Business Patterns 2023, Outdoor Power Equipment Stores ranks #408 of 551 U.S. industries at the 5-digit NAICS level by total employment.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Outdoor Power Equipment Stores

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 44421 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.