Employment
29,187
Total employees (Census CBP)
Retail Trade ·NAICS 444210
NAICS 444210 · IRS SOI 2023 · Census CBP
Outdoor Power Equipment Stores - Industry Benchmarks
$49,108/yr average annual pay, with 88 SBA loans on record for NAICS 444210.
- 4.2%
- Retail Trade sector margin
- 29K
- Workers employed
- $49,108/yr
- Avg payroll / employee
- $56M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 444210
Pennsylvania leads Outdoor Power Equipment Stores activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.
- 4.2%
- Retail Trade sector margin (IRS SOI)
- 29K
- Workers employed (Census CBP)
- $49,108/yr
- Avg payroll / employee
- $56M
- SBA lending, FY20–26
Benchmarking Insights for Outdoor Power Equipment Stores
Outdoor Power Equipment Stores sits inside Retail Trade, a sector that runs a 4.2% net margin overall.
3,878 establishments employ 29,187 workers (7.5/location) at $49,108/yr average annual pay. Pennsylvania leads employment, followed by Florida and Ohio.
Avg Payroll / Employee
$49,108/yr
Annual compensation
Establishments
3,878
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 2,427; establishment count decreased by 516. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $1.4B
- Avg Employees per Establishment
- 7.5
Top States by Employment
| State | Employment |
|---|---|
| Pennsylvania | 1,853 |
| Florida | 1,447 |
| Ohio | 1,432 |
| Indiana | 1,260 |
| New York | 1,205 |
| Virginia | 1,167 |
| California | 1,056 |
| Illinois | 1,045 |
| Tennessee | 983 |
| Wisconsin | 799 |
Showing top 10 of 49 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
88
Total Loan Volume
$56M
Avg Loan Size
$632K
Jobs Supported
851
Program Breakdown
7(a) 68 (77%)
504 20 (23%)
Top SBA Lender
The Huntington National Bank
7 loans in this industry
New Business Share
9.1% of borrowers were new/startup businesses
Annual Lending Trend (5 yrs)
2020 34
2021 30
2022 22
2023 1
2024 1
Frequently Asked Questions
How profitable is Outdoor Power Equipment Stores?
IRS SOI doesn't publish margin data at the NAICS 444210 level. Pennsylvania leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Outdoor Power Equipment Stores?
3,878 business establishments. Together they employ 29,187 workers.
What is the average payroll per employee in Outdoor Power Equipment Stores?
$49,108/yr average annual pay per employee. Businesses average 7.5 employees per establishment.
Which states have the most Outdoor Power Equipment Stores employment?
Pennsylvania leads with 1,853 workers. Florida (1,447) and Ohio (1,432) round out the top three.
How much SBA lending does Outdoor Power Equipment Stores receive?
Outdoor Power Equipment Stores businesses received 88 SBA loans totaling $56 million between FY2020 and FY2026. The average loan size was $632K. These loans supported 851 jobs at origination. Most lending (77%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 41% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Outdoor Power Equipment Stores
- No margin data, check the parent industry. Browse Retail Trade
- 3,878 establishments, 29,187 workers. Payroll benchmarks
- 88 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 444210 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.