Employment
154,570
Total employees (Census CBP)
Arts, Entertainment, and Recreation ·NAICS 712
NAICS 712 · IRS SOI 2023 · Census CBP
Museums, Historical Sites, and Similar Institutions - Industry Benchmarks
$45,647/yr average annual pay, with 49 SBA loans on record for NAICS 712.
- 11.0%
- Arts, Entertainment, and Recreation sector margin
- 155K
- Workers employed
- $45,647/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 712
California leads Museums, Historical Sites, and Similar Institutions activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin.
- 11.0%
- Arts, Entertainment, and Recreation sector margin (IRS SOI)
- 155K
- Workers employed (Census CBP)
- $45,647/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Benchmarking Insights for Museums, Historical Sites, and Similar Institutions
Museums, Historical Sites, and Similar Institutions sits inside Arts, Entertainment, and Recreation, a sector that runs a 11.0% net margin overall.
8,178 establishments employ 154,570 workers (18.9/location) at $45,647/yr average annual pay. California leads employment, followed by New York and Texas.
Avg Payroll / Employee
$45,647/yr
Annual compensation
Establishments
8,178
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 11,553; establishment count increased by 36. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $7.1B
- Avg Employees per Establishment
- 18.9
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Museums, Historical Sites, and Similar Institutions NAICS 7121 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 19,379 |
| New York | 17,285 |
| Texas | 10,294 |
| Florida | 8,654 |
| Pennsylvania | 7,473 |
| Ohio | 6,643 |
| Illinois | 6,173 |
| Massachusetts | 5,300 |
| Virginia | 4,900 |
| Michigan | 4,425 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
49
Total Loan Volume
$47M
Avg Loan Size
$954K
Jobs Supported
593
Program Breakdown
7(a) 37 (76%)
504 12 (24%)
Top SBA Lender
Florida First Capital Finance
3 loans in this industry
New Business Share
44.9% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 6
2021 7
2022 6
2023 9
2024 8
2025 11
2026 2
Frequently Asked Questions
How profitable is Museums, Historical Sites, and Similar Institutions?
IRS SOI doesn't publish margin data at the NAICS 712 level. California leads this industry nationally. The broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin (IRS SOI 2023).
How many businesses are in Museums, Historical Sites, and Similar Institutions?
8,178 business establishments. Together they employ 154,570 workers.
What is the average payroll per employee in Museums, Historical Sites, and Similar Institutions?
$45,647/yr average annual pay per employee. Businesses average 18.9 employees per establishment.
Which states have the most Museums, Historical Sites, and Similar Institutions employment?
California leads with 19,379 workers. New York (17,285) and Texas (10,294) round out the top three.
How much SBA lending does Museums, Historical Sites, and Similar Institutions receive?
Museums, Historical Sites, and Similar Institutions businesses received 49 SBA loans totaling $47 million between FY2020 and FY2026. The average loan size was $954K. These loans supported 593 jobs at origination. Most lending (76%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Mining (except Oil and Gas) 173,729
- Support Activities for Agriculture and Forestry 107,090
- Textile Product Mills 96,683
Benchmarking Museums, Historical Sites, and Similar Institutions
- No margin data, check the parent industry. Browse Arts, Entertainment, and Recreation
- 8,178 establishments, 154,570 workers. Payroll benchmarks
- 49 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 712 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.