Employment
144,748
Total employees (Census CBP)
Arts, Entertainment, and Recreation ·NAICS 711310
NAICS 711310 · IRS SOI 2023 · Census CBP
Promoters of Performing Arts, Sports, and Similar Events with Facilities - Industry Benchmarks
$34,306/yr average annual pay, with 459 SBA loans on record for NAICS 711310.
- 11.0%
- Arts, Entertainment, and Recreation sector margin
- 145K
- Workers employed
- $34,306/yr
- Avg payroll / employee
- $309M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 711310
California leads Promoters of Performing Arts, Sports, and Similar Events with Facilities activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin.
- 11.0%
- Arts, Entertainment, and Recreation sector margin (IRS SOI)
- 145K
- Workers employed (Census CBP)
- $34,306/yr
- Avg payroll / employee
- $309M
- SBA lending, FY20–26
Benchmarking Insights for Promoters of Performing Arts, Sports, and Similar Events with Facilities
Promoters of Performing Arts, Sports, and Similar Events with Facilities sits inside Arts, Entertainment, and Recreation, a sector that runs a 11.0% net margin overall.
4,274 establishments employ 144,748 workers (33.9/location) at $34,306/yr average annual pay. California leads employment, followed by Florida and Texas.
Avg Payroll / Employee
$34,306/yr
Annual compensation
Establishments
4,274
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 6,909; establishment count increased by 96. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $5.0B
- Avg Employees per Establishment
- 33.9
Top States by Employment
| State | Employment |
|---|---|
| California | 19,947 |
| Florida | 15,388 |
| Texas | 11,029 |
| Ohio | 4,584 |
| Massachusetts | 4,308 |
| New Jersey | 4,123 |
| Illinois | 3,285 |
| Georgia | 3,014 |
| Tennessee | 2,849 |
| Michigan | 2,323 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
459
Total Loan Volume
$309M
Avg Loan Size
$672K
Jobs Supported
3,684
Program Breakdown
7(a) 393 (86%)
504 66 (14%)
Top SBA Lender
The Huntington National Bank
42 loans in this industry
New Business Share
43.1% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 28
2021 37
2022 44
2023 75
2024 124
2025 129
2026 22
Frequently Asked Questions
How profitable is Promoters of Performing Arts, Sports, and Similar Events with Facilities?
IRS SOI doesn't publish margin data at the NAICS 711310 level. California leads this industry nationally. The broader Arts, Entertainment, and Recreation sector runs a 11.0% net margin (IRS SOI 2023).
How many businesses are in Promoters of Performing Arts, Sports, and Similar Events with Facilities?
4,274 business establishments. Together they employ 144,748 workers.
What is the average payroll per employee in Promoters of Performing Arts, Sports, and Similar Events with Facilities?
$34,306/yr average annual pay per employee. Businesses average 33.9 employees per establishment.
Which states have the most Promoters of Performing Arts, Sports, and Similar Events with Facilities employment?
California leads with 19,947 workers. Florida (15,388) and Texas (11,029) round out the top three.
How much SBA lending does Promoters of Performing Arts, Sports, and Similar Events with Facilities receive?
Promoters of Performing Arts, Sports, and Similar Events with Facilities businesses received 459 SBA loans totaling $309 million between FY2020 and FY2026. The average loan size was $672K. These loans supported 3,684 jobs at origination. Most lending (86%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 80% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Promoters of Performing Arts, Sports, and Similar Events with Facilities
- No margin data, check the parent industry. Browse Arts, Entertainment, and Recreation
- 4,274 establishments, 144,748 workers. Payroll benchmarks
- 459 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 711310 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.