Information ·NAICS 51913

NAICS 51913 · IRS SOI 2023 · Census CBP

Internet Publishing and Broadcasting and Web Search Portals - Industry Benchmarks

52 SBA loans on record, $30M in volume, for NAICS 51913.

9.1%
Information sector margin
N/A
Workers employed
N/A
Avg payroll / employee
$30M
SBA lending, FY20–26

Data updated July 2026

The verdict · NAICS 51913

New York leads Internet Publishing and Broadcasting and Web Search Portals activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.

9.1%
Information sector margin (IRS SOI)
N/A
Workers employed (Census CBP)
N/A
Avg payroll / employee
$30M
SBA lending, FY20–26

Benchmarking Insights for Internet Publishing and Broadcasting and Web Search Portals

Internet Publishing and Broadcasting and Web Search Portals sits inside Information, a sector that runs a 9.1% net margin overall.

9,763 establishments employ N/A workers. New York leads employment, followed by Texas and Georgia.

Employment

N/A

Total employees (Census CBP)

Avg Payroll / Employee

N/A

Annual compensation

Establishments

9,763

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

establishment count increased by 583. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

Financial Detail

Sub-Industries

Industry Profit Margin
Internet Publishing and Broadcasting and Web Search Portals

NAICS 519130

 N/A

Top States by Employment

State Employment
New York 53,365
Texas 18,086
Georgia 8,537
Virginia 7,556
Florida 6,125
District of Columbia 5,191
Pennsylvania 4,724
New Jersey 3,525
Tennessee 2,129
Maryland 2,027

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

52

Total Loan Volume

$30M

Avg Loan Size

$574K

Jobs Supported

347

Program Breakdown

7(a) 48 (92%)
504 4 (8%)

Top SBA Lender

Wells Fargo Bank National Association

6 loans in this industry

New Business Share

19.2% of borrowers were new/startup businesses

Annual Lending Trend (4 yrs)

2020
26
2021
15
2022
8
2023
3

View SBA lending rankings →

Frequently Asked Questions

How profitable is Internet Publishing and Broadcasting and Web Search Portals?
IRS SOI doesn't publish margin data at the NAICS 51913 level. New York leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Internet Publishing and Broadcasting and Web Search Portals?
9,763 business establishments.
What is the average payroll per employee in Internet Publishing and Broadcasting and Web Search Portals?
Average payroll data for Internet Publishing and Broadcasting and Web Search Portals is not available in the current Census CBP dataset.
Which states have the most Internet Publishing and Broadcasting and Web Search Portals employment?
New York leads with 53,365 workers. Texas (18,086) and Georgia (8,537) round out the top three.
How much SBA lending does Internet Publishing and Broadcasting and Web Search Portals receive?
Internet Publishing and Broadcasting and Web Search Portals businesses received 52 SBA loans totaling $30 million between FY2020 and FY2026. The average loan size was $574K. These loans supported 347 jobs at origination. Most lending (92%) came through the SBA 7(a) program.

Benchmarking Internet Publishing and Broadcasting and Web Search Portals

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 51913 · Data year: 2023

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.