Employment
10,320
Total employees (Census CBP)
Information ·NAICS 51114
NAICS 51114 · IRS SOI 2023 · Census CBP
Directory and Mailing List Publishers - Industry Benchmarks
$93,223/yr average annual pay, with 2 SBA loans on record for NAICS 51114.
- 9.1%
- Information sector margin
- 10K
- Workers employed
- $93,223/yr
- Avg payroll / employee
- $2M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 51114
New Jersey leads Directory and Mailing List Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 10K
- Workers employed (Census CBP)
- $93,223/yr
- Avg payroll / employee
- $2M
- SBA lending, FY20–26
Benchmarking Insights for Directory and Mailing List Publishers
Directory and Mailing List Publishers sits inside Information, a sector that runs a 9.1% net margin overall.
491 establishments employ 10,320 workers (21.0/location) at $93,223/yr average annual pay. New Jersey leads employment, followed by Pennsylvania and Florida.
Avg Payroll / Employee
$93,223/yr
Annual compensation
Establishments
491
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 1,358; establishment count decreased by 35. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $962.1M
- Avg Employees per Establishment
- 21.0
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Directory and Mailing List Publishers NAICS 511140 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| New Jersey | 644 |
| Pennsylvania | 624 |
| Florida | 413 |
| Missouri | 384 |
| New York | 331 |
| Kansas | 180 |
| Arizona | 52 |
| Iowa | 23 |
Showing top 10 of 40 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
2
Total Loan Volume
$2M
Avg Loan Size
$838K
Jobs Supported
17
Program Breakdown
7(a) 2 (100%)
504 0 (0%)
Top SBA Lender
Northwest Bank
2 loans in this industry
New Business Share
0.0% of borrowers were new/startup businesses
Frequently Asked Questions
How profitable is Directory and Mailing List Publishers?
IRS SOI doesn't publish margin data at the NAICS 51114 level. New Jersey leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Directory and Mailing List Publishers?
491 business establishments. Together they employ 10,320 workers.
What is the average payroll per employee in Directory and Mailing List Publishers?
$93,223/yr average annual pay per employee. Businesses average 21.0 employees per establishment.
Which states have the most Directory and Mailing List Publishers employment?
New Jersey leads with 644 workers. Pennsylvania (624) and Florida (413) round out the top three.
How much SBA lending does Directory and Mailing List Publishers receive?
Directory and Mailing List Publishers businesses received 2 SBA loans totaling $2 million between FY2020 and FY2026. The average loan size was $838K. These loans supported 17 jobs at origination. Most lending (100%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 10% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Directory and Mailing List Publishers
- No margin data, check the parent industry. Browse Information
- 491 establishments, 10,320 workers. Payroll benchmarks
- 2 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 51114 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.