Information ·NAICS 511140

NAICS 511140 · IRS SOI (C corp) · Census CBP 2023

Directory and Mailing List Publishers - Industry Benchmarks

$93,223/yr average annual pay, with 2 SBA loans on record for NAICS 511140.

7.7%
Information sector margin
10K
Workers employed
$93,223/yr
Avg payroll / employee
$2M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 511140

New Jersey leads Directory and Mailing List Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 7.7% net margin.

7.7%
Information sector margin (IRS SOI)
10K
Workers employed (Census CBP)
$93,223/yr
Avg payroll / employee
$2M
SBA lending, FY20–26

Use Directory and Mailing List Publishers's NAICS benchmark as a comparison point, not a forecast for one business.

Directory and Mailing List Publishers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Directory and Mailing List Publishers

Directory and Mailing List Publishers sits inside Information, a sector that runs a 7.7% net margin overall.

491 establishments employ 10,320 workers (21.0/location) at $93,223/yr average annual pay. New Jersey leads employment, followed by Pennsylvania and Florida.

Directory and Mailing List Publishers sits in the 16th percentile for employment among 6-digit NAICS industries with reported data.

Employment

10,320

Total employees (Census CBP)

Avg Payroll / Employee

$93,223/yr

Annual compensation

Establishments

491

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment decreased by 1,358; establishment count decreased by 35. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$962.1M
Avg Employees per Establishment
21.0

Top States by Employment

State Employment
New Jersey 644
Pennsylvania 624
Florida 413
Missouri 384
New York 331
Kansas 180
Arizona 52
Iowa 23

Showing top 10 of 40 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

2

Total Loan Volume

$2M

Avg Loan Size

$838K

Jobs Supported

17

Program Breakdown

7(a) 2 (100%)
504 0 (0%)

Top SBA Lender

Northwest Bank

2 loans in this industry

New Business Share

0.0% of borrowers were new/startup businesses

View SBA lending rankings →

Frequently Asked Questions

How profitable is Directory and Mailing List Publishers?
IRS SOI doesn't publish margin data at the NAICS 511140 level. New Jersey leads this industry nationally. The broader Information sector runs a 7.7% net margin (IRS SOI 2013 C corp).
How many businesses are in Directory and Mailing List Publishers?
491 business establishments. Together they employ 10,320 workers.
What is the average payroll per employee in Directory and Mailing List Publishers?
$93,223/yr average annual pay per employee. Businesses average 21.0 employees per establishment.
Which states have the most Directory and Mailing List Publishers employment?
New Jersey leads with 644 workers. Pennsylvania (624) and Florida (413) round out the top three.
How much SBA lending does Directory and Mailing List Publishers receive?
Directory and Mailing List Publishers businesses received 2 SBA loans totaling $2 million between FY2020 and FY2026. The average loan size was $838K. These loans supported 17 jobs at origination. Most lending (100%) came through the SBA 7(a) program.

Nationwide industries with similar benchmark drivers

Two IRS/Census peer sets for Directory and Mailing List Publishers, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.

According to Census County Business Patterns 2023, Directory and Mailing List Publishers ranks #673 of 801 U.S. industries at the 6-digit NAICS level by total employment.

Read with this industry: Industry employment trends · Information · Rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 511140 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.