Employment
193,533
Total employees (Census CBP)
Retail Trade ·NAICS 445310
NAICS 445310 · IRS SOI 2023 · Census CBP
Beer, Wine, and Liquor Stores - Industry Benchmarks
$28,143/yr average annual pay, with 1,719 SBA loans on record for NAICS 445310.
- 4.2%
- Retail Trade sector margin
- 194K
- Workers employed
- $28,143/yr
- Avg payroll / employee
- $1.4B
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 445310
California leads Beer, Wine, and Liquor Stores activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.
- 4.2%
- Retail Trade sector margin (IRS SOI)
- 194K
- Workers employed (Census CBP)
- $28,143/yr
- Avg payroll / employee
- $1.4B
- SBA lending, FY20–26
Benchmarking Insights for Beer, Wine, and Liquor Stores
Beer, Wine, and Liquor Stores sits inside Retail Trade, a sector that runs a 4.2% net margin overall.
36,433 establishments employ 193,533 workers (5.3/location) at $28,143/yr average annual pay. California leads employment, followed by New York and Texas.
Avg Payroll / Employee
$28,143/yr
Annual compensation
Establishments
36,433
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 434; establishment count increased by 260. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $5.4B
- Avg Employees per Establishment
- 5.3
Top States by Employment
| State | Employment |
|---|---|
| California | 18,838 |
| New York | 14,440 |
| Texas | 12,243 |
| Pennsylvania | 11,535 |
| New Jersey | 11,395 |
| Florida | 9,534 |
| Massachusetts | 8,546 |
| Minnesota | 7,657 |
| Colorado | 7,186 |
| Michigan | 6,252 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
1,719
Total Loan Volume
$1.4B
Avg Loan Size
$789K
Jobs Supported
9,406
Program Breakdown
7(a) 1,624 (94%)
504 95 (6%)
Top SBA Lender
Hanmi Bank
174 loans in this industry
New Business Share
25.7% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 563
2021 845
2022 237
2023 47
2024 18
2025 8
2026 1
Frequently Asked Questions
How profitable is Beer, Wine, and Liquor Stores?
IRS SOI doesn't publish margin data at the NAICS 445310 level. California leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Beer, Wine, and Liquor Stores?
36,433 business establishments. Together they employ 193,533 workers.
What is the average payroll per employee in Beer, Wine, and Liquor Stores?
$28,143/yr average annual pay per employee. Businesses average 5.3 employees per establishment.
Which states have the most Beer, Wine, and Liquor Stores employment?
California leads with 18,838 workers. New York (14,440) and Texas (12,243) round out the top three.
How much SBA lending does Beer, Wine, and Liquor Stores receive?
Beer, Wine, and Liquor Stores businesses received 1,719 SBA loans totaling $1.4 billion between FY2020 and FY2026. The average loan size was $789K. These loans supported 9,406 jobs at origination. Most lending (94%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 85% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Beer, Wine, and Liquor Stores
- No margin data, check the parent industry. Browse Retail Trade
- 36,433 establishments, 193,533 workers. Payroll benchmarks
- 1,719 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 445310 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.