Wholesale Trade ·NAICS 42493

NAICS 42493 · IRS SOI (C corp) · Census CBP 2023

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers - Industry Benchmarks

$51,137/yr average annual pay, with 271 SBA loans on record for NAICS 42493.

4K
Establishments
51K
Workers employed
$51,137/yr
Avg payroll / employee
$174M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 42493

California leads Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers activity nationally, across 4K establishments employing 51K workers. IRS SOI doesn't publish margin data at this NAICS level.

4K
Business establishments (Census)
51K
Workers employed (Census CBP)
$51,137/yr
Avg payroll / employee
$174M
SBA lending, FY20–26

Use Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers's NAICS benchmark as a comparison point, not a forecast for one business.

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers sits inside Wholesale Trade.

4,105 establishments employ 51,155 workers (12.5/location) at $51,137/yr average annual pay. California leads employment, followed by Florida and Illinois.

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers sits in the 39th percentile for employment among 5-digit NAICS industries with reported data.

Employment

51,155

Total employees (Census CBP)

Avg Payroll / Employee

$51,137/yr

Annual compensation

Establishments

4,105

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment decreased by 833; establishment count increased by 219. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$2.6B
Avg Employees per Establishment
12.5

Sub-Industries

Industry Profit Margin
Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers

NAICS 424930

N/A

Top States by Employment

State Employment
California 10,394
Florida 8,026
Illinois 2,101
New York 1,933
Washington 1,714
Michigan 1,699
New Jersey 1,410
Arizona 1,206
Massachusetts 1,191
Oregon 990

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

271

Total Loan Volume

$174M

Avg Loan Size

$643K

Jobs Supported

2,453

Program Breakdown

7(a) 235 (87%)
504 36 (13%)

Top SBA Lender

BayFirst National Bank

16 loans in this industry

New Business Share

15.5% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020
31
2021
40
2022
33
2023
45
2024
62
2025
50
2026
10

Frequently Asked Questions

How many businesses are in Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers?
4,105 business establishments. Together they employ 51,155 workers.
What is the average payroll per employee in Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers?
$51,137/yr average annual pay per employee. Businesses average 12.5 employees per establishment.
Which states have the most Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers employment?
California leads with 10,394 workers. Florida (8,026) and Illinois (2,101) round out the top three.
How much SBA lending does Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers receive?
Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers businesses received 271 SBA loans totaling $174 million between FY2020 and FY2026. The average loan size was $643K. These loans supported 2,453 jobs at origination. Most lending (87%) came through the SBA 7(a) program.

Nationwide industries with similar benchmark drivers

Two IRS/Census peer sets for Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.

According to Census County Business Patterns 2023, Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers ranks #336 of 551 U.S. industries at the 5-digit NAICS level by total employment.

Read with this industry: Industry employment trends · Wholesale Trade · Rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 42493 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.