Employment
33,519
Total employees (Census CBP)
Wholesale Trade ·NAICS 423920
NAICS 423920 · IRS SOI 2023 · Census CBP
Toy and Hobby Goods and Supplies Merchant Wholesalers - Industry Benchmarks
$102,668/yr average annual pay, with 330 SBA loans on record for NAICS 423920.
- 4.1%
- Wholesale Trade sector margin
- 34K
- Workers employed
- $102,668/yr
- Avg payroll / employee
- $192M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 423920
California leads Toy and Hobby Goods and Supplies Merchant Wholesalers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Wholesale Trade sector runs a 4.1% net margin.
- 4.1%
- Wholesale Trade sector margin (IRS SOI)
- 34K
- Workers employed (Census CBP)
- $102,668/yr
- Avg payroll / employee
- $192M
- SBA lending, FY20–26
Benchmarking Insights for Toy and Hobby Goods and Supplies Merchant Wholesalers
Toy and Hobby Goods and Supplies Merchant Wholesalers sits inside Wholesale Trade, a sector that runs a 4.1% net margin overall.
1,984 establishments employ 33,519 workers (16.9/location) at $102,668/yr average annual pay. California leads employment, followed by Washington and Illinois.
Avg Payroll / Employee
$102,668/yr
Annual compensation
Establishments
1,984
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 2,078; establishment count decreased by 31. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $3.4B
- Avg Employees per Establishment
- 16.9
Top States by Employment
| State | Employment |
|---|---|
| California | 8,314 |
| Washington | 3,862 |
| Illinois | 1,730 |
| New Jersey | 1,667 |
| Texas | 1,564 |
| Florida | 1,489 |
| Wisconsin | 717 |
| Georgia | 697 |
| Ohio | 554 |
| Kansas | 526 |
Showing top 10 of 47 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
330
Total Loan Volume
$192M
Avg Loan Size
$582K
Jobs Supported
1,914
Program Breakdown
7(a) 295 (89%)
504 35 (11%)
Top SBA Lender
Newtek Bank, National Association
27 loans in this industry
New Business Share
23.6% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 27
2021 43
2022 54
2023 58
2024 58
2025 78
2026 12
Frequently Asked Questions
How profitable is Toy and Hobby Goods and Supplies Merchant Wholesalers?
IRS SOI doesn't publish margin data at the NAICS 423920 level. California leads this industry nationally. The broader Wholesale Trade sector runs a 4.1% net margin (IRS SOI 2023).
How many businesses are in Toy and Hobby Goods and Supplies Merchant Wholesalers?
1,984 business establishments. Together they employ 33,519 workers.
What is the average payroll per employee in Toy and Hobby Goods and Supplies Merchant Wholesalers?
$102,668/yr average annual pay per employee. Businesses average 16.9 employees per establishment.
Which states have the most Toy and Hobby Goods and Supplies Merchant Wholesalers employment?
California leads with 8,314 workers. Washington (3,862) and Illinois (1,730) round out the top three.
How much SBA lending does Toy and Hobby Goods and Supplies Merchant Wholesalers receive?
Toy and Hobby Goods and Supplies Merchant Wholesalers businesses received 330 SBA loans totaling $192 million between FY2020 and FY2026. The average loan size was $582K. These loans supported 1,914 jobs at origination. Most lending (89%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 44% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Toy and Hobby Goods and Supplies Merchant Wholesalers
- No margin data, check the parent industry. Browse Wholesale Trade
- 1,984 establishments, 33,519 workers. Payroll benchmarks
- 330 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 423920 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.