Employment
65,478
Total employees (Census CBP)
Manufacturing ·NAICS 31213
NAICS 31213 · IRS SOI 2023 · Census CBP
Wineries - Industry Benchmarks
$58,235/yr average annual pay, with 383 SBA loans on record for NAICS 31213.
- 6.7%
- Manufacturing sector margin
- 65K
- Workers employed
- $58,235/yr
- Avg payroll / employee
- $260M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 31213
California leads Wineries activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Manufacturing sector runs a 6.7% net margin.
- 6.7%
- Manufacturing sector margin (IRS SOI)
- 65K
- Workers employed (Census CBP)
- $58,235/yr
- Avg payroll / employee
- $260M
- SBA lending, FY20–26
Benchmarking Insights for Wineries
Wineries sits inside Manufacturing, a sector that runs a 6.7% net margin overall.
4,560 establishments employ 65,478 workers (14.4/location) at $58,235/yr average annual pay. California leads employment, followed by Washington and Oregon.
Avg Payroll / Employee
$58,235/yr
Annual compensation
Establishments
4,560
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 286; establishment count increased by 66. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $3.8B
- Avg Employees per Establishment
- 14.4
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Wineries NAICS 312130 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 34,243 |
| Washington | 4,519 |
| Oregon | 3,515 |
| New York | 2,551 |
| Virginia | 2,502 |
| Texas | 2,500 |
| Pennsylvania | 1,837 |
| Michigan | 1,419 |
| Ohio | 1,086 |
| Missouri | 956 |
Showing top 10 of 49 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
383
Total Loan Volume
$260M
Avg Loan Size
$679K
Jobs Supported
3,378
Program Breakdown
7(a) 318 (83%)
504 65 (17%)
Top SBA Lender
Live Oak Banking Company
22 loans in this industry
New Business Share
24.5% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 55
2021 45
2022 79
2023 55
2024 77
2025 66
2026 6
Frequently Asked Questions
How profitable is Wineries?
IRS SOI doesn't publish margin data at the NAICS 31213 level. California leads this industry nationally. The broader Manufacturing sector runs a 6.7% net margin (IRS SOI 2023).
How many businesses are in Wineries?
4,560 business establishments. Together they employ 65,478 workers.
What is the average payroll per employee in Wineries?
$58,235/yr average annual pay per employee. Businesses average 14.4 employees per establishment.
Which states have the most Wineries employment?
California leads with 34,243 workers. Washington (4,519) and Oregon (3,515) round out the top three.
How much SBA lending does Wineries receive?
Wineries businesses received 383 SBA loans totaling $260 million between FY2020 and FY2026. The average loan size was $679K. These loans supported 3,378 jobs at origination. Most lending (83%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 46% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Book Publishers 65,282
- Business Service Centers 65,081
- Periodical Publishers 64,983
Benchmarking Wineries
- No margin data, check the parent industry. Browse Manufacturing
- 4,560 establishments, 65,478 workers. Payroll benchmarks
- 383 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 31213 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.