Employment
64,983
Total employees (Census CBP)
Information ·NAICS 51112
NAICS 51112 · IRS SOI 2023 · Census CBP
Periodical Publishers - Industry Benchmarks
$99,898/yr average annual pay, with 37 SBA loans on record for NAICS 51112.
- 9.1%
- Information sector margin
- 65K
- Workers employed
- $99,898/yr
- Avg payroll / employee
- $21M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 51112
California leads Periodical Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 65K
- Workers employed (Census CBP)
- $99,898/yr
- Avg payroll / employee
- $21M
- SBA lending, FY20–26
Benchmarking Insights for Periodical Publishers
Periodical Publishers sits inside Information, a sector that runs a 9.1% net margin overall.
3,869 establishments employ 64,983 workers (16.8/location) at $99,898/yr average annual pay. California leads employment, followed by District of Columbia and New Jersey.
Avg Payroll / Employee
$99,898/yr
Annual compensation
Establishments
3,869
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 1,142; establishment count decreased by 306. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $6.5B
- Avg Employees per Establishment
- 16.8
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Periodical Publishers NAICS 511120 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 5,983 |
| District of Columbia | 2,964 |
| New Jersey | 2,810 |
| Massachusetts | 2,780 |
| Virginia | 2,706 |
| Florida | 2,548 |
| Texas | 1,744 |
| Ohio | 1,670 |
| Georgia | 1,246 |
| Colorado | 1,213 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
37
Total Loan Volume
$21M
Avg Loan Size
$578K
Jobs Supported
258
Program Breakdown
7(a) 35 (95%)
504 2 (5%)
Top SBA Lender
TD Bank, National Association
5 loans in this industry
New Business Share
27.0% of borrowers were new/startup businesses
Annual Lending Trend (5 yrs)
2020 16
2021 6
2022 9
2023 5
2024 1
Frequently Asked Questions
How profitable is Periodical Publishers?
IRS SOI doesn't publish margin data at the NAICS 51112 level. California leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Periodical Publishers?
3,869 business establishments. Together they employ 64,983 workers.
What is the average payroll per employee in Periodical Publishers?
$99,898/yr average annual pay per employee. Businesses average 16.8 employees per establishment.
Which states have the most Periodical Publishers employment?
California leads with 5,983 workers. District of Columbia (2,964) and New Jersey (2,810) round out the top three.
How much SBA lending does Periodical Publishers receive?
Periodical Publishers businesses received 37 SBA loans totaling $21 million between FY2020 and FY2026. The average loan size was $578K. These loans supported 258 jobs at origination. Most lending (95%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 46% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Business Service Centers 65,081
- Animal Food Manufacturing 64,800
- Construction Machinery Manufacturing 64,700
Benchmarking Periodical Publishers
- No margin data, check the parent industry. Browse Information
- 3,869 establishments, 64,983 workers. Payroll benchmarks
- 37 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 51112 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.