Employment
64,983
Total employees (Census CBP)
Information ·NAICS 51112
NAICS 51112 · IRS SOI (C corp) · Census CBP 2023
Periodical Publishers - Industry Benchmarks
$99,898/yr average annual pay, with 37 SBA loans on record for NAICS 51112.
- 7.7%
- Information sector margin
- 65K
- Workers employed
- $99,898/yr
- Avg payroll / employee
- $21M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 51112
California leads Periodical Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 7.7% net margin.
- 7.7%
- Information sector margin (IRS SOI)
- 65K
- Workers employed (Census CBP)
- $99,898/yr
- Avg payroll / employee
- $21M
- SBA lending, FY20–26
Use Periodical Publishers's NAICS benchmark as a comparison point, not a forecast for one business.
Periodical Publishers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Periodical Publishers
Periodical Publishers sits inside Information, a sector that runs a 7.7% net margin overall.
3,869 establishments employ 64,983 workers (16.8/location) at $99,898/yr average annual pay. California leads employment, followed by District of Columbia and New Jersey.
Periodical Publishers sits in the 46th percentile for employment among 5-digit NAICS industries with reported data.
Avg Payroll / Employee
$99,898/yr
Annual compensation
Establishments
3,869
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 1,142; establishment count decreased by 306. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $6.5B
- Avg Employees per Establishment
- 16.8
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Periodical Publishers NAICS 511120 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 5,983 |
| District of Columbia | 2,964 |
| New Jersey | 2,810 |
| Massachusetts | 2,780 |
| Virginia | 2,706 |
| Florida | 2,548 |
| Texas | 1,744 |
| Ohio | 1,670 |
| Georgia | 1,246 |
| Colorado | 1,213 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
37
Total Loan Volume
$21M
Avg Loan Size
$578K
Jobs Supported
258
Program Breakdown
7(a) 35 (95%)
504 2 (5%)
Top SBA Lender
TD Bank, National Association
5 loans in this industry
New Business Share
27.0% of borrowers were new/startup businesses
Annual Lending Trend (5 yrs)
2020 16
2021 6
2022 9
2023 5
2024 1
Frequently Asked Questions
How profitable is Periodical Publishers?
IRS SOI doesn't publish margin data at the NAICS 51112 level. California leads this industry nationally. The broader Information sector runs a 7.7% net margin (IRS SOI 2013 C corp).
How many businesses are in Periodical Publishers?
3,869 business establishments. Together they employ 64,983 workers.
What is the average payroll per employee in Periodical Publishers?
$99,898/yr average annual pay per employee. Businesses average 16.8 employees per establishment.
Which states have the most Periodical Publishers employment?
California leads with 5,983 workers. District of Columbia (2,964) and New Jersey (2,810) round out the top three.
How much SBA lending does Periodical Publishers receive?
Periodical Publishers businesses received 37 SBA loans totaling $21 million between FY2020 and FY2026. The average loan size was $578K. These loans supported 258 jobs at origination. Most lending (95%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Periodical Publishers, both at NAICS level 5 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Periodical Publishers ranks #298 of 551 U.S. industries at the 5-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (64,983 here).
Read with this industry: Industry employment trends · Information · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 51112 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.