Employment
71,454
Total employees (Census CBP)
Manufacturing ·NAICS 312111
NAICS 312111 · IRS SOI 2023 · Census CBP
Soft Drink Manufacturing - Industry Benchmarks
$67,392/yr average annual pay, with 81 SBA loans on record for NAICS 312111.
- 6.7%
- Manufacturing sector margin
- 71K
- Workers employed
- $67,392/yr
- Avg payroll / employee
- $30M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 312111
California leads Soft Drink Manufacturing activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Manufacturing sector runs a 6.7% net margin.
- 6.7%
- Manufacturing sector margin (IRS SOI)
- 71K
- Workers employed (Census CBP)
- $67,392/yr
- Avg payroll / employee
- $30M
- SBA lending, FY20–26
Benchmarking Insights for Soft Drink Manufacturing
Soft Drink Manufacturing sits inside Manufacturing, a sector that runs a 6.7% net margin overall.
622 establishments employ 71,454 workers (114.9/location) at $67,392/yr average annual pay. California leads employment, followed by Florida and New Jersey.
Avg Payroll / Employee
$67,392/yr
Annual compensation
Establishments
622
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 4,235; establishment count increased by 12. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.8B
- Avg Employees per Establishment
- 114.9
Top States by Employment
| State | Employment |
|---|---|
| California | 9,989 |
| Florida | 5,578 |
| New Jersey | 3,189 |
| New York | 3,083 |
| Illinois | 2,858 |
| North Carolina | 2,523 |
| Arizona | 2,308 |
| Georgia | 2,002 |
| Virginia | 1,938 |
| Tennessee | 1,446 |
Showing top 10 of 41 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
81
Total Loan Volume
$30M
Avg Loan Size
$372K
Jobs Supported
669
Program Breakdown
7(a) 76 (94%)
504 5 (6%)
Top SBA Lender
The Huntington National Bank
12 loans in this industry
New Business Share
24.7% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 9
2021 16
2022 12
2023 14
2024 10
2025 18
2026 2
Frequently Asked Questions
How profitable is Soft Drink Manufacturing?
IRS SOI doesn't publish margin data at the NAICS 312111 level. California leads this industry nationally. The broader Manufacturing sector runs a 6.7% net margin (IRS SOI 2023).
How many businesses are in Soft Drink Manufacturing?
622 business establishments. Together they employ 71,454 workers.
What is the average payroll per employee in Soft Drink Manufacturing?
$67,392/yr average annual pay per employee. Businesses average 114.9 employees per establishment.
Which states have the most Soft Drink Manufacturing employment?
California leads with 9,989 workers. Florida (5,578) and New Jersey (3,189) round out the top three.
How much SBA lending does Soft Drink Manufacturing receive?
Soft Drink Manufacturing businesses received 81 SBA loans totaling $30 million between FY2020 and FY2026. The average loan size was $372K. These loans supported 669 jobs at origination. Most lending (94%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 65% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Fuel Dealers 71,790
- Commercial Screen Printing 70,664
- All Other Health and Personal Care Stores 72,355
Benchmarking Soft Drink Manufacturing
- No margin data, check the parent industry. Browse Manufacturing
- 622 establishments, 71,454 workers. Payroll benchmarks
- 81 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 312111 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.