Employment
11,284
Total employees (Census CBP)
Professional, Scientific, and Technical Services ·NAICS 54187
NAICS 54187 · IRS SOI 2023 · Census CBP
Advertising Material Distribution Services - Industry Benchmarks
$83,008/yr average annual pay, with 68 SBA loans on record for NAICS 54187.
- 14.0%
- Professional, Scientific, and Technical Services sector margin
- 11K
- Workers employed
- $83,008/yr
- Avg payroll / employee
- $28M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 54187
California leads Advertising Material Distribution Services activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin.
- 14.0%
- Professional, Scientific, and Technical Services sector margin (IRS SOI)
- 11K
- Workers employed (Census CBP)
- $83,008/yr
- Avg payroll / employee
- $28M
- SBA lending, FY20–26
Benchmarking Insights for Advertising Material Distribution Services
Advertising Material Distribution Services sits inside Professional, Scientific, and Technical Services, a sector that runs a 14.0% net margin overall.
1,164 establishments employ 11,284 workers (9.7/location) at $83,008/yr average annual pay. California leads employment, followed by Florida and Ohio.
Avg Payroll / Employee
$83,008/yr
Annual compensation
Establishments
1,164
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 160; establishment count decreased by 119. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $936.7M
- Avg Employees per Establishment
- 9.7
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Advertising Material Distribution Services NAICS 541870 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 1,540 |
| Florida | 1,134 |
| Ohio | 1,131 |
| Georgia | 294 |
| Illinois | 224 |
| Arizona | 95 |
| Delaware | 72 |
| Tennessee | 68 |
| Kentucky | 59 |
| South Dakota | 12 |
Showing top 10 of 39 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
68
Total Loan Volume
$28M
Avg Loan Size
$415K
Jobs Supported
436
Program Breakdown
7(a) 64 (94%)
504 4 (6%)
Top SBA Lender
Wells Fargo Bank National Association
9 loans in this industry
New Business Share
19.1% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 12
2021 17
2022 5
2023 10
2024 8
2025 16
Frequently Asked Questions
How profitable is Advertising Material Distribution Services?
IRS SOI doesn't publish margin data at the NAICS 54187 level. California leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin (IRS SOI 2023).
How many businesses are in Advertising Material Distribution Services?
1,164 business establishments. Together they employ 11,284 workers.
What is the average payroll per employee in Advertising Material Distribution Services?
$83,008/yr average annual pay per employee. Businesses average 9.7 employees per establishment.
Which states have the most Advertising Material Distribution Services employment?
California leads with 1,540 workers. Florida (1,134) and Ohio (1,131) round out the top three.
How much SBA lending does Advertising Material Distribution Services receive?
Advertising Material Distribution Services businesses received 68 SBA loans totaling $28 million between FY2020 and FY2026. The average loan size was $415K. These loans supported 436 jobs at origination. Most lending (94%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 11% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Advertising Material Distribution Services
- No margin data, check the parent industry. Browse Professional, Scientific, and Technical Services
- 1,164 establishments, 11,284 workers. Payroll benchmarks
- 68 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 54187 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.