Professional, Scientific, and Technical Services ·NAICS 54187

NAICS 54187 · IRS SOI (C corp) · Census CBP 2023

Advertising Material Distribution Services - Industry Benchmarks

$83,008/yr average annual pay, with 68 SBA loans on record for NAICS 54187.

3.9%
Professional, Scientific, and Technical Services sector margin
11K
Workers employed
$83,008/yr
Avg payroll / employee
$28M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 54187

California leads Advertising Material Distribution Services activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin.

3.9%
Professional, Scientific, and Technical Services sector margin (IRS SOI)
11K
Workers employed (Census CBP)
$83,008/yr
Avg payroll / employee
$28M
SBA lending, FY20–26

Use Advertising Material Distribution Services's NAICS benchmark as a comparison point, not a forecast for one business.

Advertising Material Distribution Services is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Advertising Material Distribution Services

Advertising Material Distribution Services sits inside Professional, Scientific, and Technical Services, a sector that runs a 3.9% net margin overall.

1,164 establishments employ 11,284 workers (9.7/location) at $83,008/yr average annual pay. California leads employment, followed by Florida and Ohio.

Employment

11,284

Total employees (Census CBP)

Avg Payroll / Employee

$83,008/yr

Annual compensation

Establishments

1,164

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 160; establishment count decreased by 119. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$936.7M
Avg Employees per Establishment
9.7

Sub-Industries

Industry Profit Margin
Advertising Material Distribution Services

NAICS 541870

 N/A

Top States by Employment

State Employment
California 1,540
Florida 1,134
Ohio 1,131
Georgia 294
Illinois 224
Arizona 95
Delaware 72
Tennessee 68
Kentucky 59
South Dakota 12

Showing top 10 of 39 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

68

Total Loan Volume

$28M

Avg Loan Size

$415K

Jobs Supported

436

Program Breakdown

7(a) 64 (94%)
504 4 (6%)

Top SBA Lender

Wells Fargo Bank National Association

9 loans in this industry

New Business Share

19.1% of borrowers were new/startup businesses

Annual Lending Trend (6 yrs)

2020
12
2021
17
2022
5
2023
10
2024
8
2025
16

View SBA lending rankings →

Frequently Asked Questions

How profitable is Advertising Material Distribution Services?
IRS SOI doesn't publish margin data at the NAICS 54187 level. California leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin (IRS SOI 2013 C corp).
How many businesses are in Advertising Material Distribution Services?
1,164 business establishments. Together they employ 11,284 workers.
What is the average payroll per employee in Advertising Material Distribution Services?
$83,008/yr average annual pay per employee. Businesses average 9.7 employees per establishment.
Which states have the most Advertising Material Distribution Services employment?
California leads with 1,540 workers. Florida (1,134) and Ohio (1,131) round out the top three.
How much SBA lending does Advertising Material Distribution Services receive?
Advertising Material Distribution Services businesses received 68 SBA loans totaling $28 million between FY2020 and FY2026. The average loan size was $415K. These loans supported 436 jobs at origination. Most lending (94%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

According to Census County Business Patterns 2023, Advertising Material Distribution Services ranks #493 of 551 U.S. industries at the 5-digit NAICS level by total employment.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Advertising Material Distribution Services

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 54187 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.