Employment
315,229
Total employees (Census CBP)
Professional, Scientific, and Technical Services ·NAICS 541613
NAICS 541613 · IRS SOI 2023 · Census CBP
Marketing Consulting Services - Industry Benchmarks
$83,009/yr average annual pay, with 1,881 SBA loans on record for NAICS 541613.
- 14.0%
- Professional, Scientific, and Technical Services sector margin
- 315K
- Workers employed
- $83,009/yr
- Avg payroll / employee
- $521M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 541613
California leads Marketing Consulting Services activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin.
- 14.0%
- Professional, Scientific, and Technical Services sector margin (IRS SOI)
- 315K
- Workers employed (Census CBP)
- $83,009/yr
- Avg payroll / employee
- $521M
- SBA lending, FY20–26
Benchmarking Insights for Marketing Consulting Services
Marketing Consulting Services sits inside Professional, Scientific, and Technical Services, a sector that runs a 14.0% net margin overall.
52,258 establishments employ 315,229 workers (6.0/location) at $83,009/yr average annual pay. California leads employment, followed by Florida and New York.
Avg Payroll / Employee
$83,009/yr
Annual compensation
Establishments
52,258
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 33,364; establishment count increased by 2,233. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $26.2B
- Avg Employees per Establishment
- 6.0
Top States by Employment
| State | Employment |
|---|---|
| California | 42,511 |
| Florida | 27,166 |
| New York | 23,458 |
| Texas | 20,435 |
| Illinois | 17,518 |
| Georgia | 11,624 |
| Arizona | 10,915 |
| Ohio | 10,536 |
| New Jersey | 9,495 |
| Pennsylvania | 9,083 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
1,881
Total Loan Volume
$521M
Avg Loan Size
$277K
Jobs Supported
12,475
Program Breakdown
7(a) 1,828 (97%)
504 53 (3%)
Top SBA Lender
U.S. Bank, National Association
203 loans in this industry
New Business Share
20.9% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 191
2021 211
2022 242
2023 333
2024 436
2025 419
2026 49
Frequently Asked Questions
How profitable is Marketing Consulting Services?
IRS SOI doesn't publish margin data at the NAICS 541613 level. California leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 14.0% net margin (IRS SOI 2023).
How many businesses are in Marketing Consulting Services?
52,258 business establishments. Together they employ 315,229 workers.
What is the average payroll per employee in Marketing Consulting Services?
$83,009/yr average annual pay per employee. Businesses average 6.0 employees per establishment.
Which states have the most Marketing Consulting Services employment?
California leads with 42,511 workers. Florida (27,166) and New York (23,458) round out the top three.
How much SBA lending does Marketing Consulting Services receive?
Marketing Consulting Services businesses received 1,881 SBA loans totaling $521 million between FY2020 and FY2026. The average loan size was $277K. These loans supported 12,475 jobs at origination. Most lending (97%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 91% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Highway, Street, and Bridge Construction 314,940
- Payroll Services 309,518
- All Other Specialty Trade Contractors 309,293
Benchmarking Marketing Consulting Services
- No margin data, check the parent industry. Browse Professional, Scientific, and Technical Services
- 52,258 establishments, 315,229 workers. Payroll benchmarks
- 1,881 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 541613 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.