Professional, Scientific, and Technical Services ·NAICS 541613

NAICS 541613 · IRS SOI (C corp) · Census CBP 2023

Marketing Consulting Services - Industry Benchmarks

$83,009/yr average annual pay, with 1,881 SBA loans on record for NAICS 541613.

3.9%
Professional, Scientific, and Technical Services sector margin
315K
Workers employed
$83,009/yr
Avg payroll / employee
$521M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 541613

California leads Marketing Consulting Services activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin.

3.9%
Professional, Scientific, and Technical Services sector margin (IRS SOI)
315K
Workers employed (Census CBP)
$83,009/yr
Avg payroll / employee
$521M
SBA lending, FY20–26

Use Marketing Consulting Services's NAICS benchmark as a comparison point, not a forecast for one business.

Marketing Consulting Services is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Marketing Consulting Services

Marketing Consulting Services sits inside Professional, Scientific, and Technical Services, a sector that runs a 3.9% net margin overall.

52,258 establishments employ 315,229 workers (6.0/location) at $83,009/yr average annual pay. California leads employment, followed by Florida and New York.

Employment

315,229

Total employees (Census CBP)

Avg Payroll / Employee

$83,009/yr

Annual compensation

Establishments

52,258

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 33,364; establishment count increased by 2,233. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$26.2B
Avg Employees per Establishment
6.0

Top States by Employment

State Employment
California 42,511
Florida 27,166
New York 23,458
Texas 20,435
Illinois 17,518
Georgia 11,624
Arizona 10,915
Ohio 10,536
New Jersey 9,495
Pennsylvania 9,083

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

1,881

Total Loan Volume

$521M

Avg Loan Size

$277K

Jobs Supported

12,475

Program Breakdown

7(a) 1,828 (97%)
504 53 (3%)

Top SBA Lender

U.S. Bank, National Association

203 loans in this industry

New Business Share

20.9% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020
191
2021
211
2022
242
2023
333
2024
436
2025
419
2026
49

View SBA lending rankings →

Frequently Asked Questions

How profitable is Marketing Consulting Services?
IRS SOI doesn't publish margin data at the NAICS 541613 level. California leads this industry nationally. The broader Professional, Scientific, and Technical Services sector runs a 3.9% net margin (IRS SOI 2013 C corp).
How many businesses are in Marketing Consulting Services?
52,258 business establishments. Together they employ 315,229 workers.
What is the average payroll per employee in Marketing Consulting Services?
$83,009/yr average annual pay per employee. Businesses average 6.0 employees per establishment.
Which states have the most Marketing Consulting Services employment?
California leads with 42,511 workers. Florida (27,166) and New York (23,458) round out the top three.
How much SBA lending does Marketing Consulting Services receive?
Marketing Consulting Services businesses received 1,881 SBA loans totaling $521 million between FY2020 and FY2026. The average loan size was $277K. These loans supported 12,475 jobs at origination. Most lending (97%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

According to Census County Business Patterns 2023, Marketing Consulting Services ranks #74 of 801 U.S. industries at the 6-digit NAICS level by total employment.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Marketing Consulting Services

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 541613 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.