Employment
19,738
Total employees (Census CBP)
Real Estate and Rental and Leasing ·NAICS 532310
NAICS 532310 · IRS SOI 2023 · Census CBP
General Rental Centers - Industry Benchmarks
$59,025/yr average annual pay, with 241 SBA loans on record for NAICS 532310.
- 13.8%
- Real Estate and Rental and Leasing sector margin
- 20K
- Workers employed
- $59,025/yr
- Avg payroll / employee
- $181M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 532310
Texas leads General Rental Centers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Real Estate and Rental and Leasing sector runs a 13.8% net margin.
- 13.8%
- Real Estate and Rental and Leasing sector margin (IRS SOI)
- 20K
- Workers employed (Census CBP)
- $59,025/yr
- Avg payroll / employee
- $181M
- SBA lending, FY20–26
Benchmarking Insights for General Rental Centers
General Rental Centers sits inside Real Estate and Rental and Leasing, a sector that runs a 13.8% net margin overall.
2,725 establishments employ 19,738 workers (7.2/location) at $59,025/yr average annual pay. Texas leads employment, followed by Florida and Illinois.
Avg Payroll / Employee
$59,025/yr
Annual compensation
Establishments
2,725
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 601; establishment count decreased by 50. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $1.2B
- Avg Employees per Establishment
- 7.2
Top States by Employment
| State | Employment |
|---|---|
| Texas | 2,247 |
| Florida | 1,061 |
| Illinois | 764 |
| Pennsylvania | 745 |
| New York | 704 |
| Michigan | 613 |
| Missouri | 508 |
| Minnesota | 495 |
| Washington | 464 |
| Indiana | 356 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
241
Total Loan Volume
$181M
Avg Loan Size
$751K
Jobs Supported
2,206
Program Breakdown
7(a) 200 (83%)
504 41 (17%)
Top SBA Lender
U.S. Bank, National Association
15 loans in this industry
New Business Share
27.0% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 39
2021 44
2022 34
2023 41
2024 37
2025 38
2026 8
Frequently Asked Questions
How profitable is General Rental Centers?
IRS SOI doesn't publish margin data at the NAICS 532310 level. Texas leads this industry nationally. The broader Real Estate and Rental and Leasing sector runs a 13.8% net margin (IRS SOI 2023).
How many businesses are in General Rental Centers?
2,725 business establishments. Together they employ 19,738 workers.
What is the average payroll per employee in General Rental Centers?
$59,025/yr average annual pay per employee. Businesses average 7.2 employees per establishment.
Which states have the most General Rental Centers employment?
Texas leads with 2,247 workers. Florida (1,061) and Illinois (764) round out the top three.
How much SBA lending does General Rental Centers receive?
General Rental Centers businesses received 241 SBA loans totaling $181 million between FY2020 and FY2026. The average loan size was $751K. These loans supported 2,206 jobs at origination. Most lending (83%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 30% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking General Rental Centers
- No margin data, check the parent industry. Browse Real Estate and Rental and Leasing
- 2,725 establishments, 19,738 workers. Payroll benchmarks
- 241 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 532310 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.