Real Estate and Rental and Leasing ·NAICS 5322

NAICS 5322 · IRS SOI 2013 (C corp) · Census CBP 2023

Consumer Goods Rental - Industry Benchmarks

$49,697/yr average annual pay, with 922 SBA loans on record for NAICS 5322.

4.6%
Net margin: 115K
Workers employed: $49,697/yr
Avg payroll / employee: $434M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 5322

Consumer Goods Rental runs a 4.6% pre-tax net margin - below the national median - across 16K establishments employing 115K workers.

4.6%
Pre-tax net margin (IRS SOI): 115K
Workers employed (Census CBP): $49,697/yr
Avg payroll / employee: $434M
SBA lending, FY20–26

Use Consumer Goods Rental's NAICS benchmark as a comparison point, not a forecast for one business.

Consumer Goods Rental is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI 2013 (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for Consumer Goods Rental

Consumer Goods Rental sits inside Real Estate and Rental and Leasing at a 4.6% net margin (below the national median), $17.6B in aggregate receipts across 9,846 returns, averaging $1.8B per establishment.

15,762 establishments employ 115,060 workers (7.3/location) at $49,697/yr average annual pay. California leads employment, followed by Texas and Florida.

Consumer Goods Rental sits in the 37th percentile for employment and the 45th percentile for net margin among 4-digit NAICS industries with reported data.

Profit Margin

4.6%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$17.6B

Annual revenue (IRS SOI)

Net Income

$803.9M

Pre-tax net income

Employment

115,060

Total employees (Census CBP)

Avg Payroll / Employee

$49,697/yr

Annual compensation

Establishments

15,762

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 4,492; establishment count decreased by 43. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Where each dollar of Consumer Goods Rental revenue goes

Receipts decomposition, IRS Statistics of Income 2023 aggregate for Consumer Goods Rental

Workforce scale

Establishment size, Consumer Goods Rental (Census SUSB)

Consumer Goods Rental margin vs national reference points

Consumer Goods Rental net margin 15.2%

Cross-industry median (5%)

p25/median/p75 = 3%/5%/7%

Business Structure Breakdown

Per-entity IRS SOI tables at their own vintages, shares only when every row shares one year (never mix 2013/2017/2022 populations).

C Corporation SOI 2013

9,846 returns 100%

Margin: 4.6% · Receipts: $17.6B

Financial Detail

Total Tax Returns Filed: 9,846
Avg Receipts per Business: $1.8B
Annual Payroll (Total): $5.7B
Avg Employees per Establishment: 7.3

Sub-Industries

Industry	Profit Margin	Employment	Avg Payroll/Emp
Consumer Electronics and Appliances Rental NAICS 53221	N/A	22,867	$44,401/yr
Other Consumer Goods Rental NAICS 53228	N/A	92,193	$51,010/yr

Top States by Employment

State	Employment	Establishments	Annual Payroll	Avg Payroll/Emp
California	14,037	1,343	$830.5M	$59,168/yr
Texas	10,330	1,493	$460.0M	$44,527/yr
Florida	10,219	1,548	$441.4M	$43,197/yr
New York	5,274	769	$295.4M	$56,016/yr
Ohio	3,868	590	$191.2M	$49,422/yr
North Carolina	3,691	611	$186.7M	$50,588/yr
Pennsylvania	3,637	503	$182.4M	$50,144/yr
Colorado	3,446	336	$164.8M	$47,833/yr
New Jersey	3,289	350	$183.7M	$55,860/yr
Tennessee	2,885	391	$138.2M	$47,907/yr

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

922

Total Loan Volume

$434M

Avg Loan Size

$471K

Jobs Supported

8,349

Program Breakdown

7(a) 825 (89%)

504 97 (11%)

Top SBA Lender

The Huntington National Bank

54 loans in this industry

New Business Share

34.1% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020

2021

111

2022

125

2023

173

2024

183

2025

208

2026

View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Consumer Goods Rental?

$17.6B in total annual receipts across all Consumer Goods Rental businesses. Average per business: $1.8B.

How profitable is Consumer Goods Rental?

4.6% net profit margin, below the national median.

How many businesses are in Consumer Goods Rental?

15,762 business establishments. Together they employ 115,060 workers.

What is the average payroll per employee in Consumer Goods Rental?

$49,697/yr average annual pay per employee. Businesses average 7.3 employees per establishment.

Which states have the most Consumer Goods Rental employment?

California leads with 14,037 workers. Texas (10,330) and Florida (10,219) round out the top three.

How much SBA lending does Consumer Goods Rental receive?

Consumer Goods Rental businesses received 922 SBA loans totaling $434 million between FY2020 and FY2026. The average loan size was $471K. These loans supported 8,349 jobs at origination. Most lending (89%) came through the SBA 7(a) program.

Nationwide industries with similar benchmark drivers

Two IRS/Census peer sets for Consumer Goods Rental, both at NAICS level 4 and excluding this code so the neighborhoods are not self-links.

According to Census County Business Patterns 2023, Consumer Goods Rental ranks #163 of 259 U.S. industries at the 4-digit NAICS level by total employment. According to IRS SOI 2013 IRS Statistics of Income, its reported pre-tax net margin ranks #69 of 126 at that same detail level.

Similar reported net margin

Nearest peer industries by ABS(IRS pre-tax margin) (4.6% here).

Other Support Services 4.6% Clay Product and Refractory Manufacturing 4.6% Boiler, Tank, and Shipping Container Manufacturing 4.5%

Similar workforce scale

Nearest peer industries by ABS(Census employment) (115,060 here).

Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing 114,089 Jewelry, Luggage, and Leather Goods Stores 112,711 Other Residential Care Facilities 118,478

Read with this industry: Understanding profit margins by industry · Real Estate and Rental and Leasing · Rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 5322 · CBP 2023 · IRS SOI 2013

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023 Accessed 2026-07-06

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.