Profit Margin
4.6%
Net income ÷ total receipts (IRS SOI)
Real Estate and Rental and Leasing ·NAICS 5322
NAICS 5322 · IRS SOI 2023 · Census CBP
Consumer Goods Rental - Industry Benchmarks
$49,697/yr average annual pay, with 922 SBA loans on record for NAICS 5322.
- 4.6%
- Net margin
- 115K
- Workers employed
- $49,697/yr
- Avg payroll / employee
- $434M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 5322
Consumer Goods Rental runs a 4.6% pre-tax net margin - below the national median - across 16K establishments employing 115K workers.
- 4.6%
- Pre-tax net margin (IRS SOI)
- 115K
- Workers employed (Census CBP)
- $49,697/yr
- Avg payroll / employee
- $434M
- SBA lending, FY20–26
Benchmarking Insights for Consumer Goods Rental
Consumer Goods Rental sits inside Real Estate and Rental and Leasing at a 4.6% net margin (below the national median), $17.6B in aggregate receipts across 9,846 returns, averaging $1.8B per establishment.
15,762 establishments employ 115,060 workers (7.3/location) at $49,697/yr average annual pay. California leads employment, followed by Texas and Florida.
Total Receipts
$17.6B
Annual revenue (IRS SOI)
Net Income
$803.9M
Pre-tax net income
Employment
115,060
Total employees (Census CBP)
Avg Payroll / Employee
$49,697/yr
Annual compensation
Establishments
15,762
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 4,492; establishment count decreased by 43. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Where each dollar of Consumer Goods Rental revenue goes
Workforce scale
Consumer Goods Rental margin vs national reference points
Consumer Goods Rental net margin 15.2%
Cross-industry median (5%)
p25/median/p75 = 3%/5%/8%
Business Structure Breakdown
How businesses in this industry are legally structured (IRS SOI)
C Corporation
9,846 returns 100%
Margin: 4.6% · Receipts: $17.6B
Financial Detail
- Total Tax Returns Filed
- 9,846
- Avg Receipts per Business
- $1.8B
- Annual Payroll (Total)
- $5.7B
- Avg Employees per Establishment
- 7.3
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Consumer Electronics and Appliances Rental NAICS 53221 | N/A |
| Other Consumer Goods Rental NAICS 53228 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 14,037 |
| Texas | 10,330 |
| Florida | 10,219 |
| New York | 5,274 |
| Ohio | 3,868 |
| North Carolina | 3,691 |
| Pennsylvania | 3,637 |
| Colorado | 3,446 |
| New Jersey | 3,289 |
| Tennessee | 2,885 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
922
Total Loan Volume
$434M
Avg Loan Size
$471K
Jobs Supported
8,349
Program Breakdown
7(a) 825 (89%)
504 97 (11%)
Top SBA Lender
The Huntington National Bank
54 loans in this industry
New Business Share
34.1% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 98
2021 111
2022 125
2023 173
2024 183
2025 208
2026 24
Frequently Asked Questions
What is the average revenue for Consumer Goods Rental?
$17.6B in total annual receipts across all Consumer Goods Rental businesses. Average per business: $1.8B.
How profitable is Consumer Goods Rental?
4.6% net profit margin, below the national median.
How many businesses are in Consumer Goods Rental?
15,762 business establishments. Together they employ 115,060 workers.
What is the average payroll per employee in Consumer Goods Rental?
$49,697/yr average annual pay per employee. Businesses average 7.3 employees per establishment.
Which states have the most Consumer Goods Rental employment?
California leads with 14,037 workers. Texas (10,330) and Florida (10,219) round out the top three.
How much SBA lending does Consumer Goods Rental receive?
Consumer Goods Rental businesses received 922 SBA loans totaling $434 million between FY2020 and FY2026. The average loan size was $471K. These loans supported 8,349 jobs at origination. Most lending (89%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Consumer Goods Rental reports a higher net margin than 44% of the 126 IRS-tracked industries at the same NAICS detail level. Its Census employment total exceeds 37% of that same 259-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest reported net margins
Same NAICS detail level, ordered by the smallest difference in reported IRS pre-tax margin.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Consumer Goods Rental
- Net margin: 4.6% vs sector. Browse Real Estate and Rental and Leasing
- 15,762 establishments, 115,060 workers. Payroll benchmarks
- 922 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 5322 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.