Employment
142,225
Total employees (Census CBP)
Information ·NAICS 515120
NAICS 515120 · IRS SOI 2023 · Census CBP
Television Broadcasting - Industry Benchmarks
$97,577/yr average annual pay, with 10 SBA loans on record for NAICS 515120.
- 9.1%
- Information sector margin
- 142K
- Workers employed
- $97,577/yr
- Avg payroll / employee
- $5M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 515120
California leads Television Broadcasting activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 142K
- Workers employed (Census CBP)
- $97,577/yr
- Avg payroll / employee
- $5M
- SBA lending, FY20–26
Benchmarking Insights for Television Broadcasting
Television Broadcasting sits inside Information, a sector that runs a 9.1% net margin overall.
1,966 establishments employ 142,225 workers (72.3/location) at $97,577/yr average annual pay. California leads employment, followed by Florida and Texas.
Avg Payroll / Employee
$97,577/yr
Annual compensation
Establishments
1,966
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 4,782; establishment count decreased by 240. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $13.9B
- Avg Employees per Establishment
- 72.3
Top States by Employment
| State | Employment |
|---|---|
| California | 22,379 |
| Florida | 12,249 |
| Texas | 6,083 |
| Virginia | 5,276 |
| Pennsylvania | 4,340 |
| Ohio | 3,135 |
| District of Columbia | 2,936 |
| North Carolina | 2,447 |
| Michigan | 2,018 |
| Minnesota | 1,921 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
10
Total Loan Volume
$5M
Avg Loan Size
$474K
Jobs Supported
43
Program Breakdown
7(a) 9 (90%)
504 1 (10%)
Top SBA Lender
TD Bank, National Association
2 loans in this industry
New Business Share
20.0% of borrowers were new/startup businesses
Annual Lending Trend (3 yrs)
2020 4
2021 4
2022 2
Frequently Asked Questions
How profitable is Television Broadcasting?
IRS SOI doesn't publish margin data at the NAICS 515120 level. California leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Television Broadcasting?
1,966 business establishments. Together they employ 142,225 workers.
What is the average payroll per employee in Television Broadcasting?
$97,577/yr average annual pay per employee. Businesses average 72.3 employees per establishment.
Which states have the most Television Broadcasting employment?
California leads with 22,379 workers. Florida (12,249) and Texas (6,083) round out the top three.
How much SBA lending does Television Broadcasting receive?
Television Broadcasting businesses received 10 SBA loans totaling $5 million between FY2020 and FY2026. The average loan size was $474K. These loans supported 43 jobs at origination. Most lending (90%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 80% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Educational Support Services 141,678
- Other Airport Operations 140,874
- Other Motor Vehicle Parts Manufacturing 143,867
Benchmarking Television Broadcasting
- No margin data, check the parent industry. Browse Information
- 1,966 establishments, 142,225 workers. Payroll benchmarks
- 10 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 515120 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.