Employment
91,350
Total employees (Census CBP)
Information ·NAICS 51111
NAICS 51111 · IRS SOI 2023 · Census CBP
Newspaper Publishers - Industry Benchmarks
$58,512/yr average annual pay, with 19 SBA loans on record for NAICS 51111.
- 9.1%
- Information sector margin
- 91K
- Workers employed
- $58,512/yr
- Avg payroll / employee
- $13M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 51111
New York leads Newspaper Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- 91K
- Workers employed (Census CBP)
- $58,512/yr
- Avg payroll / employee
- $13M
- SBA lending, FY20–26
Benchmarking Insights for Newspaper Publishers
Newspaper Publishers sits inside Information, a sector that runs a 9.1% net margin overall.
5,851 establishments employ 91,350 workers (15.6/location) at $58,512/yr average annual pay. New York leads employment, followed by California and Texas.
Avg Payroll / Employee
$58,512/yr
Annual compensation
Establishments
5,851
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 20,424; establishment count decreased by 245. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $5.3B
- Avg Employees per Establishment
- 15.6
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Newspaper Publishers NAICS 511110 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| New York | 7,996 |
| California | 6,527 |
| Texas | 5,172 |
| Pennsylvania | 4,122 |
| Florida | 3,269 |
| Illinois | 3,268 |
| New Jersey | 3,055 |
| Ohio | 3,037 |
| Massachusetts | 2,850 |
| Georgia | 2,715 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
19
Total Loan Volume
$13M
Avg Loan Size
$701K
Jobs Supported
291
Program Breakdown
7(a) 15 (79%)
504 4 (21%)
Top SBA Lender
Logansport Savings Bank
2 loans in this industry
New Business Share
10.5% of borrowers were new/startup businesses
Annual Lending Trend (3 yrs)
2020 6
2021 11
2022 2
Frequently Asked Questions
How profitable is Newspaper Publishers?
IRS SOI doesn't publish margin data at the NAICS 51111 level. New York leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Newspaper Publishers?
5,851 business establishments. Together they employ 91,350 workers.
What is the average payroll per employee in Newspaper Publishers?
$58,512/yr average annual pay per employee. Businesses average 15.6 employees per establishment.
Which states have the most Newspaper Publishers employment?
New York leads with 7,996 workers. California (6,527) and Texas (5,172) round out the top three.
How much SBA lending does Newspaper Publishers receive?
Newspaper Publishers businesses received 19 SBA loans totaling $13 million between FY2020 and FY2026. The average loan size was $701K. These loans supported 291 jobs at origination. Most lending (79%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 57% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Remediation Services 91,239
- Museums 91,534
- Home Furnishing Merchant Wholesalers 91,550
Benchmarking Newspaper Publishers
- No margin data, check the parent industry. Browse Information
- 5,851 establishments, 91,350 workers. Payroll benchmarks
- 19 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 51111 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.