Profit Margin
2.3%
Net income ÷ total receipts (IRS SOI)
Retail Trade ·NAICS 454
NAICS 454 · IRS SOI 2023 · Census CBP
Nonstore Retailers - Industry Benchmarks
$57,176/yr average annual pay, with 2,499 SBA loans on record for NAICS 454.
- 2.3%
- Net margin
- 1.1M
- Workers employed
- $57,176/yr
- Avg payroll / employee
- $1.1B
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 454
Nonstore Retailers runs a 2.3% pre-tax net margin - significantly below average, typical of high-volume, low-margin sectors - across 88K establishments employing 1.1M workers.
- 2.3%
- Pre-tax net margin (IRS SOI)
- 1.1M
- Workers employed (Census CBP)
- $57,176/yr
- Avg payroll / employee
- $1.1B
- SBA lending, FY20–26
Benchmarking Insights for Nonstore Retailers
Nonstore Retailers sits inside Retail Trade at a 2.3% net margin (significantly below average, typical of high-volume, low-margin sectors), $265.2B in aggregate receipts across 59,289 returns, averaging $4.5B per establishment.
87,725 establishments employ 1,108,365 workers (12.6/location) at $57,176/yr average annual pay. Texas leads employment, followed by New York and Florida.
Total Receipts
$265.2B
Annual revenue (IRS SOI)
Net Income
$6.2B
Pre-tax net income
Employment
1,108,365
Total employees (Census CBP)
Avg Payroll / Employee
$57,176/yr
Annual compensation
Establishments
87,725
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 94,832; establishment count decreased by 3,266. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Where each dollar of Nonstore Retailers revenue goes
Workforce scale
Nonstore Retailers margin vs national reference points
Nonstore Retailers net margin 7.7%
Cross-industry median (5%)
p25/median/p75 = 3%/5%/8%
Business Structure Breakdown
How businesses in this industry are legally structured (IRS SOI)
C Corporation
59,289 returns 100%
Margin: 2.3% · Receipts: $265.2B
Financial Detail
- Total Tax Returns Filed
- 59,289
- Avg Receipts per Business
- $4.5B
- Annual Payroll (Total)
- $63.4B
- Avg Employees per Establishment
- 12.6
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Direct Selling Establishments NAICS 4543 | N/A |
| Electronic Shopping and Mail-Order Houses NAICS 4541 | N/A |
| Vending Machine Operators NAICS 4542 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| Texas | 69,667 |
| New York | 65,651 |
| Florida | 63,100 |
| Pennsylvania | 57,134 |
| Ohio | 46,475 |
| Massachusetts | 28,973 |
| Illinois | 26,370 |
| Georgia | 26,074 |
| Utah | 24,397 |
| Michigan | 23,365 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
2,499
Total Loan Volume
$1.1B
Avg Loan Size
$452K
Jobs Supported
12,426
Program Breakdown
7(a) 2,264 (91%)
504 235 (9%)
Top SBA Lender
TD Bank, National Association
365 loans in this industry
New Business Share
31.4% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 690
2021 943
2022 519
2023 206
2024 109
2025 29
2026 3
Frequently Asked Questions
What is the average revenue for Nonstore Retailers?
$265.2B in total annual receipts across all Nonstore Retailers businesses. Average per business: $4.5B.
How profitable is Nonstore Retailers?
2.3% net profit margin, significantly below average, typical of high-volume, low-margin sectors.
How many businesses are in Nonstore Retailers?
87,725 business establishments. Together they employ 1,108,365 workers.
What is the average payroll per employee in Nonstore Retailers?
$57,176/yr average annual pay per employee. Businesses average 12.6 employees per establishment.
Which states have the most Nonstore Retailers employment?
Texas leads with 69,667 workers. New York (65,651) and Florida (63,100) round out the top three.
How much SBA lending does Nonstore Retailers receive?
Nonstore Retailers businesses received 2,499 SBA loans totaling $1.1 billion between FY2020 and FY2026. The average loan size was $452K. These loans supported 12,426 jobs at origination. Most lending (91%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
Closest reported net margins
Same NAICS detail level, ordered by the smallest difference in reported IRS pre-tax margin.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- Machinery Manufacturing 1,086,146
- Health and Personal Care Stores 1,066,142
- Heavy and Civil Engineering Construction 1,051,261
Benchmarking Nonstore Retailers
- Net margin: 2.3% vs sector. Browse Retail Trade
- 87,725 establishments, 1,108,365 workers. Payroll benchmarks
- 2,499 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 454 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.