Retail Trade ·NAICS 451

2026 data Public-data reference. IRS SOI · Census CBP · 2023 Below Average margin

Retail Trade — Industry Benchmarks

Profit margins, payroll, employment, and SBA lending for Retail Trade (NAICS 451). Cross-checked against IRS SOI 2023 and Census County Business Patterns. Refreshed as new data lands.

Retail Trade (NAICS 451) operates at a 2.8% net profit margin, significantly below average, typical of high-volume, low-margin sectors. The industry generates $81.6B in total annual receipts across all business entities filing federal tax returns. Census Bureau data identifies 42,352 business establishments employing 471,722 workers nationwide.

The average employee earns $26,751/yr in annual compensation, while the typical business in this industry generates $3.4B in revenue. Businesses average 11.1 employees per establishment. California leads in employment concentration for this industry.

Benchmarking Insights for Retail Trade

When you read the 2.8% net profit margin for Retail Trade, the number only becomes actionable when paired with scale. This industry sits inside the broader Retail Trade sector and reports $81.6B of aggregate annual receipts across 23,682 federal tax returns. Owners comparing their own books should read the margin as a midpoint — smaller operators typically run several points below the aggregate because fixed overhead (rent, software, insurance) consumes a larger share of lower revenue bases, while the typical establishment here generates $3.4B per year. Treat the industry figure as a ceiling calibrated by businesses that have already achieved operating leverage.

Labor economics tell the second half of the story. Census CBP shows 42,352 active establishments employing 471,722 workers, averaging 11.1 employees per location and paying $26,751/yr per employee annually. California leads the geographic distribution of employment, with Texas and Florida rounding out the top three concentrations. Headcount density matters because thin-margin industries only clear the cash-flow bar when establishments reach the staffing level where fixed costs amortize — a useful cross-check against the margin line above.

Capital access is the third lens. SBA 7(a) and 504 approvals for this industry totaled 1,047 loans worth $455 million between FY2020 and FY2025, supporting 8,550 jobs at origination. The average ticket size — $435K — signals the typical capital gap operators bridge when expanding. U.S. Bank, National Association ranks as the most active SBA lender serving this NAICS code. Use this alongside the IRS and Census figures to decide whether your own plan should target operational efficiency, workforce expansion, or financed growth.

Profit Margin

2.8%

Net income ÷ total receipts (IRS SOI)

Total Receipts

$81.6B

Annual revenue (IRS SOI)

Net Income

$2.3B

Pre-tax net income

Employment

471,722

Total employees (Census CBP)

Avg Payroll / Employee

$26,751/yr

Annual compensation

Establishments

42,352

Business locations

Where each dollar of revenue goes

Decomposition of every dollar of Retail Trade receipts using IRS SOI 2023 aggregate ratios.

Workforce scale

Establishment-size distribution and per-establishment headcount based on Census Statistics of US Businesses (SUSB) typical strata.

Margin position vs national reference points

Retail Trade net margin 9.3%
US median (10%)

Plotted against a 0–30% scale. The US business p25 / median / p75 reference points are 5% / 10% / 18% respectively (IRS SOI aggregate).

Business Structure Breakdown

How businesses in this industry are legally structured (IRS SOI)

C Corporation
23,682 returns 100%

Margin: 2.8% · Receipts: $81.6B

Financial Detail

Total Tax Returns Filed
23,682
Total Deductions
N/A
Avg Receipts per Business
$3.4B
Annual Payroll (Total)
$12.6B
Avg Employees per Establishment
11.1

Sub-Industries

Industry Profit Margin
Retail Trade

NAICS 4511

N/A
Retail Trade

NAICS 4512

N/A

Top States by Employment

State Employment
California 48,616
Texas 41,713
Florida 25,708
New York 21,086
Pennsylvania 16,943
Ohio 15,878
Colorado 15,845
Illinois 14,993
North Carolina 14,773
Michigan 14,650

Showing top 10 of 51 states

SBA Lending Activity

FY2020–2025

Small Business Administration 7(a) and 504 loan data for this industry. Source: SBA FOIA dataset.

SBA Loans Approved

1,047

FY2020–2025

Total Loan Volume

$455M

7(a) + 504 programs

Avg Loan Size

$435K

Per approved loan

Jobs Supported

8,550

Reported at origination

Program Breakdown

7(a) Loans 889 loans (85%)
504 Loans 158 loans (15%)

Top SBA Lender

U.S. Bank, National Association

82 loans in this industry

New Business Share

26.5% of borrowers were new/startup businesses

Annual Lending Trend

FY2020
314 loans
FY2021
431 loans
FY2022
230 loans
FY2023
44 loans
FY2024
22 loans
FY2025
5 loans
FY2026
1 loans

SBA fiscal year runs Oct–Sep. FY2025 = partial year through Sep 2025.

Source: SBA 7(a) and 504 FOIA dataset · FY2020–FY2025 · View SBA lending rankings →

Frequently Asked Questions

What is the average revenue for Retail Trade?
The Retail Trade industry (NAICS 451) reports total annual receipts of $81.6B across all business entities, based on IRS Statistics of Income data. The average revenue per business is $3.4B.
How profitable is Retail Trade?
Retail Trade has a net profit margin of 2.8%, which is significantly below average, typical of high-volume, low-margin sectors. This is calculated as net income divided by total receipts from IRS SOI business tax statistics.
How many businesses are in Retail Trade?
There are 42,352 business establishments in Retail Trade (NAICS 451) according to Census Bureau County Business Patterns 2023 data. These establishments collectively employ 471,722 workers.
What is the average payroll per employee in Retail Trade?
The average annual payroll per employee in Retail Trade is $26,751/yr, based on Census Bureau County Business Patterns data. Businesses in this industry average 11.1 employees per establishment. This figure includes wages, salaries, and benefits reported by employers.
Which states have the most Retail Trade employment?
California leads in Retail Trade employment with 48,616 workers. Texas (41,713) and Florida (25,708) round out the top three. These figures come from the Census Bureau County Business Patterns 2023 survey.
How much SBA lending does Retail Trade receive?
Retail Trade businesses received 1,047 SBA loans totaling $455 million between FY2020 and FY2025. The average loan size was $435K. These loans supported 8,550 jobs at origination. Most lending (85%) came through the SBA 7(a) program.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 451 · Data year: 2023

Related

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025