Retail Trade ·NAICS 4461

NAICS 4461 · IRS SOI 2023 · Census CBP

Health and Personal Care Stores - Industry Benchmarks

$40,288/yr average annual pay, with 1,564 SBA loans on record for NAICS 4461.

4.2%
Retail Trade sector margin
1.1M
Workers employed
$40,288/yr
Avg payroll / employee
$938M
SBA lending, FY20–26

Data updated July 2026

The verdict · NAICS 4461

California leads Health and Personal Care Stores activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.

4.2%
Retail Trade sector margin (IRS SOI)
1.1M
Workers employed (Census CBP)
$40,288/yr
Avg payroll / employee
$938M
SBA lending, FY20–26

Benchmarking Insights for Health and Personal Care Stores

Health and Personal Care Stores sits inside Retail Trade, a sector that runs a 4.2% net margin overall.

89,276 establishments employ 1,066,142 workers (11.9/location) at $40,288/yr average annual pay. California leads employment, followed by Texas and Florida.

Employment

1,066,142

Total employees (Census CBP)

Avg Payroll / Employee

$40,288/yr

Annual compensation

Establishments

89,276

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment increased by 29,985; establishment count decreased by 1,607. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

Workforce scale

Financial Detail

Annual Payroll (Total)
$43.0B
Avg Employees per Establishment
11.9

Sub-Industries

Industry Profit Margin
Cosmetics, Beauty Supplies, and Perfume Stores

NAICS 44612

N/A
Optical Goods Stores

NAICS 44613

N/A
Other Health and Personal Care Stores

NAICS 44619

N/A
Pharmacies and Drug Stores

NAICS 44611

N/A

Top States by Employment

State Employment
California 111,113
Texas 86,419
Florida 80,819
New York 77,977
Illinois 45,817
Pennsylvania 44,020
New Jersey 37,317
North Carolina 36,425
Ohio 36,352
Michigan 34,994

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

1,564

Total Loan Volume

$938M

Avg Loan Size

$600K

Jobs Supported

12,615

Program Breakdown

7(a) 1,463 (94%)
504 101 (6%)

Top SBA Lender

Live Oak Banking Company

100 loans in this industry

New Business Share

33.7% of borrowers were new/startup businesses

Annual Lending Trend (7 yrs)

2020
568
2021
625
2022
246
2023
73
2024
33
2025
18
2026
1

Frequently Asked Questions

How profitable is Health and Personal Care Stores?
IRS SOI doesn't publish margin data at the NAICS 4461 level. California leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Health and Personal Care Stores?
89,276 business establishments. Together they employ 1,066,142 workers.
What is the average payroll per employee in Health and Personal Care Stores?
$40,288/yr average annual pay per employee. Businesses average 11.9 employees per establishment.
Which states have the most Health and Personal Care Stores employment?
California leads with 111,113 workers. Texas (86,419) and Florida (80,819) round out the top three.
How much SBA lending does Health and Personal Care Stores receive?
Health and Personal Care Stores businesses received 1,564 SBA loans totaling $938 million between FY2020 and FY2026. The average loan size was $600K. These loans supported 12,615 jobs at origination. Most lending (94%) came through the SBA 7(a) program.

Comparable industry benchmarks

These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.

How this ranks: Its Census employment total exceeds 88% of that same 259-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.

Closest workforce scale

Same NAICS detail level, ordered by the smallest difference in reported Census employment.

Benchmarking Health and Personal Care Stores

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 4461 · Data year: 2023

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.