Employment
188,956
Total employees (Census CBP)
Retail Trade ·NAICS 44612
NAICS 44612 · IRS SOI (C corp) · Census CBP 2023
Cosmetics, Beauty Supplies, and Perfume Stores - Industry Benchmarks
$23,016/yr average annual pay, with 335 SBA loans on record for NAICS 44612.
- 17K
- Establishments
- 189K
- Workers employed
- $23,016/yr
- Avg payroll / employee
- $150M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 44612
California leads Cosmetics, Beauty Supplies, and Perfume Stores activity nationally, across 17K establishments employing 189K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 17K
- Business establishments (Census)
- 189K
- Workers employed (Census CBP)
- $23,016/yr
- Avg payroll / employee
- $150M
- SBA lending, FY20–26
Use Cosmetics, Beauty Supplies, and Perfume Stores's NAICS benchmark as a comparison point, not a forecast for one business.
Cosmetics, Beauty Supplies, and Perfume Stores is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Cosmetics, Beauty Supplies, and Perfume Stores
Cosmetics, Beauty Supplies, and Perfume Stores sits inside Retail Trade.
17,328 establishments employ 188,956 workers (10.9/location) at $23,016/yr average annual pay. California leads employment, followed by Texas and Florida.
Avg Payroll / Employee
$23,016/yr
Annual compensation
Establishments
17,328
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 13,029; establishment count decreased by 193. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.3B
- Avg Employees per Establishment
- 10.9
Sub-Industries
| Industry | Profit Margin |
|---|---|
| Cosmetics, Beauty Supplies, and Perfume Stores NAICS 446120 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 24,145 |
| Texas | 19,684 |
| Florida | 14,623 |
| New York | 10,895 |
| Georgia | 7,496 |
| Illinois | 7,471 |
| North Carolina | 6,088 |
| Pennsylvania | 6,043 |
| Ohio | 5,974 |
| New Jersey | 5,907 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
335
Total Loan Volume
$150M
Avg Loan Size
$448K
Jobs Supported
2,252
Program Breakdown
7(a) 319 (95%)
504 16 (5%)
Top SBA Lender
U.S. Bank, National Association
27 loans in this industry
New Business Share
30.1% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 104
2021 135
2022 60
2023 20
2024 11
2025 5
Frequently Asked Questions
How many businesses are in Cosmetics, Beauty Supplies, and Perfume Stores?
17,328 business establishments. Together they employ 188,956 workers.
What is the average payroll per employee in Cosmetics, Beauty Supplies, and Perfume Stores?
$23,016/yr average annual pay per employee. Businesses average 10.9 employees per establishment.
Which states have the most Cosmetics, Beauty Supplies, and Perfume Stores employment?
California leads with 24,145 workers. Texas (19,684) and Florida (14,623) round out the top three.
How much SBA lending does Cosmetics, Beauty Supplies, and Perfume Stores receive?
Cosmetics, Beauty Supplies, and Perfume Stores businesses received 335 SBA loans totaling $150 million between FY2020 and FY2026. The average loan size was $448K. These loans supported 2,252 jobs at origination. Most lending (95%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 77% of that same 551-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Cosmetics, Beauty Supplies, and Perfume Stores
- No margin data, check the parent industry. Browse Retail Trade
- 17,328 establishments, 188,956 workers. Payroll benchmarks
- 335 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 44612 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.