Employment
74,882
Total employees (Census CBP)
Retail Trade ·NAICS 441228
NAICS 441228 · IRS SOI (C corp) · Census CBP 2023
Motorcycle, ATV, and All Other Motor Vehicle Dealers - Industry Benchmarks
$53,871/yr average annual pay, with 215 SBA loans on record for NAICS 441228.
- 7K
- Establishments
- 75K
- Workers employed
- $53,871/yr
- Avg payroll / employee
- $225M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 441228
Texas leads Motorcycle, ATV, and All Other Motor Vehicle Dealers activity nationally, across 7K establishments employing 75K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 7K
- Business establishments (Census)
- 75K
- Workers employed (Census CBP)
- $53,871/yr
- Avg payroll / employee
- $225M
- SBA lending, FY20–26
Use Motorcycle, ATV, and All Other Motor Vehicle Dealers's NAICS benchmark as a comparison point, not a forecast for one business.
Motorcycle, ATV, and All Other Motor Vehicle Dealers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Motorcycle, ATV, and All Other Motor Vehicle Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers sits inside Retail Trade.
6,688 establishments employ 74,882 workers (11.2/location) at $53,871/yr average annual pay. Texas leads employment, followed by California and Florida.
Motorcycle, ATV, and All Other Motor Vehicle Dealers sits in the 66th percentile for employment among 6-digit NAICS industries with reported data.
Avg Payroll / Employee
$53,871/yr
Annual compensation
Establishments
6,688
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 680; establishment count decreased by 63. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.0B
- Avg Employees per Establishment
- 11.2
Top States by Employment
| State | Employment |
|---|---|
| Texas | 6,786 |
| California | 6,403 |
| Florida | 5,733 |
| Pennsylvania | 2,771 |
| Michigan | 2,502 |
| North Carolina | 2,476 |
| Georgia | 2,349 |
| Wisconsin | 2,327 |
| Minnesota | 2,064 |
| Missouri | 1,872 |
Showing top 10 of 50 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
215
Total Loan Volume
$225M
Avg Loan Size
$1045K
Jobs Supported
2,558
Program Breakdown
7(a) 135 (63%)
504 80 (37%)
Top SBA Lender
Wells Fargo Bank National Association
7 loans in this industry
New Business Share
14.0% of borrowers were new/startup businesses
Annual Lending Trend (4 yrs)
2020 67
2021 115
2022 29
2023 4
Frequently Asked Questions
How many businesses are in Motorcycle, ATV, and All Other Motor Vehicle Dealers?
6,688 business establishments. Together they employ 74,882 workers.
What is the average payroll per employee in Motorcycle, ATV, and All Other Motor Vehicle Dealers?
$53,871/yr average annual pay per employee. Businesses average 11.2 employees per establishment.
Which states have the most Motorcycle, ATV, and All Other Motor Vehicle Dealers employment?
Texas leads with 6,786 workers. California (6,403) and Florida (5,733) round out the top three.
How much SBA lending does Motorcycle, ATV, and All Other Motor Vehicle Dealers receive?
Motorcycle, ATV, and All Other Motor Vehicle Dealers businesses received 215 SBA loans totaling $225 million between FY2020 and FY2026. The average loan size was $1045K. These loans supported 2,558 jobs at origination. Most lending (63%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Motorcycle, ATV, and All Other Motor Vehicle Dealers, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Motorcycle, ATV, and All Other Motor Vehicle Dealers ranks #272 of 801 U.S. industries at the 6-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (74,882 here).
Read with this industry: Industry employment trends · Retail Trade · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 441228 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.