Employment
74,882
Total employees (Census CBP)
Retail Trade ·NAICS 441228
NAICS 441228 · IRS SOI 2023 · Census CBP
Motorcycle, ATV, and All Other Motor Vehicle Dealers - Industry Benchmarks
$53,871/yr average annual pay, with 215 SBA loans on record for NAICS 441228.
- 4.2%
- Retail Trade sector margin
- 75K
- Workers employed
- $53,871/yr
- Avg payroll / employee
- $225M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 441228
Texas leads Motorcycle, ATV, and All Other Motor Vehicle Dealers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.
- 4.2%
- Retail Trade sector margin (IRS SOI)
- 75K
- Workers employed (Census CBP)
- $53,871/yr
- Avg payroll / employee
- $225M
- SBA lending, FY20–26
Benchmarking Insights for Motorcycle, ATV, and All Other Motor Vehicle Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers sits inside Retail Trade, a sector that runs a 4.2% net margin overall.
6,688 establishments employ 74,882 workers (11.2/location) at $53,871/yr average annual pay. Texas leads employment, followed by California and Florida.
Avg Payroll / Employee
$53,871/yr
Annual compensation
Establishments
6,688
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 680; establishment count decreased by 63. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $4.0B
- Avg Employees per Establishment
- 11.2
Top States by Employment
| State | Employment |
|---|---|
| Texas | 6,786 |
| California | 6,403 |
| Florida | 5,733 |
| Pennsylvania | 2,771 |
| Michigan | 2,502 |
| North Carolina | 2,476 |
| Georgia | 2,349 |
| Wisconsin | 2,327 |
| Minnesota | 2,064 |
| Missouri | 1,872 |
Showing top 10 of 50 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
215
Total Loan Volume
$225M
Avg Loan Size
$1045K
Jobs Supported
2,558
Program Breakdown
7(a) 135 (63%)
504 80 (37%)
Top SBA Lender
Wells Fargo Bank National Association
7 loans in this industry
New Business Share
14.0% of borrowers were new/startup businesses
Annual Lending Trend (4 yrs)
2020 67
2021 115
2022 29
2023 4
Frequently Asked Questions
How profitable is Motorcycle, ATV, and All Other Motor Vehicle Dealers?
IRS SOI doesn't publish margin data at the NAICS 441228 level. Texas leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Motorcycle, ATV, and All Other Motor Vehicle Dealers?
6,688 business establishments. Together they employ 74,882 workers.
What is the average payroll per employee in Motorcycle, ATV, and All Other Motor Vehicle Dealers?
$53,871/yr average annual pay per employee. Businesses average 11.2 employees per establishment.
Which states have the most Motorcycle, ATV, and All Other Motor Vehicle Dealers employment?
Texas leads with 6,786 workers. California (6,403) and Florida (5,733) round out the top three.
How much SBA lending does Motorcycle, ATV, and All Other Motor Vehicle Dealers receive?
Motorcycle, ATV, and All Other Motor Vehicle Dealers businesses received 215 SBA loans totaling $225 million between FY2020 and FY2026. The average loan size was $1045K. These loans supported 2,558 jobs at origination. Most lending (63%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 66% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Motorcycle, ATV, and All Other Motor Vehicle Dealers
- No margin data, check the parent industry. Browse Retail Trade
- 6,688 establishments, 74,882 workers. Payroll benchmarks
- 215 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 441228 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.