Employment
5,442
Total employees (Census CBP)
Manufacturing ·NAICS 339930
NAICS 339930 · IRS SOI (C corp) · Census CBP 2023
Doll, Toy, and Game Manufacturing - Industry Benchmarks
$54,297/yr average annual pay, with 87 SBA loans on record for NAICS 339930.
- 485
- Establishments
- 5K
- Workers employed
- $54,297/yr
- Avg payroll / employee
- $31M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 339930
Massachusetts leads Doll, Toy, and Game Manufacturing activity nationally, across 485 establishments employing 5K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 485
- Business establishments (Census)
- 5K
- Workers employed (Census CBP)
- $54,297/yr
- Avg payroll / employee
- $31M
- SBA lending, FY20–26
Use Doll, Toy, and Game Manufacturing's NAICS benchmark as a comparison point, not a forecast for one business.
Doll, Toy, and Game Manufacturing is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Doll, Toy, and Game Manufacturing
Doll, Toy, and Game Manufacturing sits inside Manufacturing.
485 establishments employ 5,442 workers (11.2/location) at $54,297/yr average annual pay. Massachusetts leads employment, followed by New York and Michigan.
Doll, Toy, and Game Manufacturing sits in the 7th percentile for employment among 6-digit NAICS industries with reported data.
Avg Payroll / Employee
$54,297/yr
Annual compensation
Establishments
485
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 935; establishment count decreased by 18. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $295.5M
- Avg Employees per Establishment
- 11.2
Top States by Employment
| State | Employment |
|---|---|
| Massachusetts | 569 |
| New York | 260 |
| Michigan | 254 |
| Oregon | 151 |
| Georgia | 146 |
| Missouri | 87 |
| Wisconsin | 67 |
| Maryland | 19 |
| Delaware | 6 |
Showing top 10 of 33 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
87
Total Loan Volume
$31M
Avg Loan Size
$351K
Jobs Supported
379
Program Breakdown
7(a) 78 (90%)
504 9 (10%)
Top SBA Lender
Celtic Bank Corporation
6 loans in this industry
New Business Share
24.1% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 6
2021 13
2022 11
2023 13
2024 14
2025 27
2026 3
Frequently Asked Questions
How many businesses are in Doll, Toy, and Game Manufacturing?
485 business establishments. Together they employ 5,442 workers.
What is the average payroll per employee in Doll, Toy, and Game Manufacturing?
$54,297/yr average annual pay per employee. Businesses average 11.2 employees per establishment.
Which states have the most Doll, Toy, and Game Manufacturing employment?
Massachusetts leads with 569 workers. New York (260) and Michigan (254) round out the top three.
How much SBA lending does Doll, Toy, and Game Manufacturing receive?
Doll, Toy, and Game Manufacturing businesses received 87 SBA loans totaling $31 million between FY2020 and FY2026. The average loan size was $351K. These loans supported 379 jobs at origination. Most lending (90%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Doll, Toy, and Game Manufacturing, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Doll, Toy, and Game Manufacturing ranks #746 of 801 U.S. industries at the 6-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (5,442 here).
Read with this industry: Industry employment trends · Manufacturing · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 339930 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.