NAICS 45411 · IRS SOI 2023 · Census CBP

Electronic Shopping and Mail-Order Houses - Industry Benchmarks

1,578 SBA loans on record, $682M in volume, for NAICS 45411.

Compiled by PlainBizBench Editorial, Industry Data Editorial Team

55K
Establishments: N/A
Workers employed: N/A
Avg payroll / employee: $682M
SBA lending, FY20–26

Data updated July 2026

The verdict · NAICS 45411

Texas leads Electronic Shopping and Mail-Order Houses activity nationally, across 55K establishments employing N/A workers. IRS SOI doesn't publish margin data at this NAICS level.

55K
Business establishments (Census): N/A
Workers employed (Census CBP): N/A
Avg payroll / employee: $682M
SBA lending, FY20–26

Benchmarking Insights for Electronic Shopping and Mail-Order Houses

Electronic Shopping and Mail-Order Houses sits inside Retail Trade.

54,707 establishments employ N/A workers. Texas leads employment, followed by Florida and New York.

Employment

N/A

Total employees (Census CBP)

Avg Payroll / Employee

N/A

Annual compensation

Establishments

54,707

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

establishment count decreased by 926. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

Financial Detail

Annual Payroll (Total): $51.6B

Sub-Industries

Industry	Profit Margin	Employment	Avg Payroll/Emp
Electronic Shopping and Mail-Order Houses NAICS 454110	N/A	N/A	N/A

Top States by Employment

State	Employment	Establishments	Annual Payroll	Avg Payroll/Emp
Texas	55,756	3,983	$3.3B	$59,038/yr
Florida	49,511	5,874	$2.6B	$52,516/yr
New York	49,342	4,402	$4.1B	$83,564/yr
Ohio	34,684	1,330	N/A	N/A
Massachusetts	21,396	1,041	N/A	N/A
Illinois	20,011	1,655	$1.3B	$64,112/yr
Georgia	19,870	1,646	N/A	N/A
Wisconsin	18,358	844	$988.8M	$53,861/yr
Washington	17,095	1,414	N/A	N/A
North Carolina	14,524	1,570	$823.5M	$56,701/yr

Showing top 10 of 51 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

1,578

Total Loan Volume

$682M

Avg Loan Size

$432K

Jobs Supported

6,700

Program Breakdown

7(a) 1,450 (92%)

504 128 (8%)

Top SBA Lender

TD Bank, National Association

337 loans in this industry

New Business Share

31.1% of borrowers were new/startup businesses

Annual Lending Trend (6 yrs)

2020

366

2021

555

2022

376

2023

165

2024

2025

View SBA lending rankings →

Frequently Asked Questions

How many businesses are in Electronic Shopping and Mail-Order Houses?

54,707 business establishments.

What is the average payroll per employee in Electronic Shopping and Mail-Order Houses?

Average payroll data for Electronic Shopping and Mail-Order Houses is not available in the current Census CBP dataset.

Which states have the most Electronic Shopping and Mail-Order Houses employment?

Texas leads with 55,756 workers. Florida (49,511) and New York (49,342) round out the top three.

How much SBA lending does Electronic Shopping and Mail-Order Houses receive?

Electronic Shopping and Mail-Order Houses businesses received 1,578 SBA loans totaling $682 million between FY2020 and FY2026. The average loan size was $432K. These loans supported 6,700 jobs at origination. Most lending (92%) came through the SBA 7(a) program.

Benchmarking Electronic Shopping and Mail-Order Houses

No margin data, check the parent industry. Browse Retail Trade
54,707 establishments, N/A workers. Payroll benchmarks
1,578 SBA loans on record. SBA lending rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 45411 · Data year: 2023

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023 Accessed 2026-07-06

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.