Employment
N/A
Total employees (Census CBP)
Retail Trade ·NAICS 4523
NAICS 4523 · IRS SOI 2023 · Census CBP
General Merchandise Stores, including Warehouse Clubs and Supercenters - Industry Benchmarks
150 SBA loans on record, $63M in volume, for NAICS 4523.
- 57K
- Establishments
- N/A
- Workers employed
- N/A
- Avg payroll / employee
- $63M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 4523
California leads General Merchandise Stores, including Warehouse Clubs and Supercenters activity nationally, across 57K establishments employing N/A workers. IRS SOI doesn't publish margin data at this NAICS level.
- 57K
- Business establishments (Census)
- N/A
- Workers employed (Census CBP)
- N/A
- Avg payroll / employee
- $63M
- SBA lending, FY20–26
Benchmarking Insights for General Merchandise Stores, including Warehouse Clubs and Supercenters
General Merchandise Stores, including Warehouse Clubs and Supercenters sits inside Retail Trade.
57,082 establishments employ N/A workers. California leads employment, followed by New York and Minnesota.
Avg Payroll / Employee
N/A
Annual compensation
Establishments
57,082
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
establishment count increased by 1,357. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Financial Detail
Sub-Industries
| Industry | Profit Margin |
|---|---|
| General Merchandise Stores, including Warehouse Clubs and Supercenters NAICS 45231 | N/A |
Top States by Employment
| State | Employment |
|---|---|
| California | 221,870 |
| New York | 94,745 |
| Minnesota | 56,527 |
| New Jersey | 52,667 |
| Maryland | 38,373 |
| Massachusetts | 36,006 |
| Connecticut | 20,546 |
| Rhode Island | 5,698 |
| District of Columbia | 2,068 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
150
Total Loan Volume
$63M
Avg Loan Size
$420K
Jobs Supported
814
Program Breakdown
7(a) 141 (94%)
504 9 (6%)
Top SBA Lender
The Huntington National Bank
20 loans in this industry
New Business Share
37.3% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 44
2021 66
2022 33
2023 3
2024 3
2025 1
Frequently Asked Questions
How many businesses are in General Merchandise Stores, including Warehouse Clubs and Supercenters?
57,082 business establishments.
What is the average payroll per employee in General Merchandise Stores, including Warehouse Clubs and Supercenters?
Average payroll data for General Merchandise Stores, including Warehouse Clubs and Supercenters is not available in the current Census CBP dataset.
Which states have the most General Merchandise Stores, including Warehouse Clubs and Supercenters employment?
California leads with 221,870 workers. New York (94,745) and Minnesota (56,527) round out the top three.
How much SBA lending does General Merchandise Stores, including Warehouse Clubs and Supercenters receive?
General Merchandise Stores, including Warehouse Clubs and Supercenters businesses received 150 SBA loans totaling $63 million between FY2020 and FY2026. The average loan size was $420K. These loans supported 814 jobs at origination. Most lending (94%) came through the SBA 7(a) program.
Benchmarking General Merchandise Stores, including Warehouse Clubs and Supercenters
- No margin data, check the parent industry. Browse Retail Trade
- 57,082 establishments, N/A workers. Payroll benchmarks
- 150 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 4523 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.