Employment
17,776
Total employees (Census CBP)
Retail Trade ·NAICS 445291
NAICS 445291 · IRS SOI 2023 · Census CBP
Baked Goods Stores - Industry Benchmarks
$24,126/yr average annual pay, with 814 SBA loans on record for NAICS 445291.
- 4.2%
- Retail Trade sector margin
- 18K
- Workers employed
- $24,126/yr
- Avg payroll / employee
- $398M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 445291
California leads Baked Goods Stores activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.
- 4.2%
- Retail Trade sector margin (IRS SOI)
- 18K
- Workers employed (Census CBP)
- $24,126/yr
- Avg payroll / employee
- $398M
- SBA lending, FY20–26
Benchmarking Insights for Baked Goods Stores
Baked Goods Stores sits inside Retail Trade, a sector that runs a 4.2% net margin overall.
2,554 establishments employ 17,776 workers (7.0/location) at $24,126/yr average annual pay. California leads employment, followed by New York and Florida.
Avg Payroll / Employee
$24,126/yr
Annual compensation
Establishments
2,554
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 3,989; establishment count decreased by 253. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $428.9M
- Avg Employees per Establishment
- 7.0
Top States by Employment
| State | Employment |
|---|---|
| California | 2,352 |
| New York | 2,079 |
| Florida | 1,269 |
| New Jersey | 1,167 |
| Illinois | 832 |
| Texas | 785 |
| Michigan | 744 |
| Maryland | 703 |
| Pennsylvania | 548 |
| Ohio | 545 |
Showing top 10 of 48 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
814
Total Loan Volume
$398M
Avg Loan Size
$489K
Jobs Supported
15,250
Program Breakdown
7(a) 758 (93%)
504 56 (7%)
Top SBA Lender
The Huntington National Bank
82 loans in this industry
New Business Share
44.8% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 55
2021 126
2022 104
2023 167
2024 191
2025 151
2026 20
Frequently Asked Questions
How profitable is Baked Goods Stores?
IRS SOI doesn't publish margin data at the NAICS 445291 level. California leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Baked Goods Stores?
2,554 business establishments. Together they employ 17,776 workers.
What is the average payroll per employee in Baked Goods Stores?
$24,126/yr average annual pay per employee. Businesses average 7.0 employees per establishment.
Which states have the most Baked Goods Stores employment?
California leads with 2,352 workers. New York (2,079) and Florida (1,269) round out the top three.
How much SBA lending does Baked Goods Stores receive?
Baked Goods Stores businesses received 814 SBA loans totaling $398 million between FY2020 and FY2026. The average loan size was $489K. These loans supported 15,250 jobs at origination. Most lending (93%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 28% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Baked Goods Stores
- No margin data, check the parent industry. Browse Retail Trade
- 2,554 establishments, 17,776 workers. Payroll benchmarks
- 814 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 445291 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.