Employment
17,776
Total employees (Census CBP)
Retail Trade ·NAICS 445291
NAICS 445291 · IRS SOI (C corp) · Census CBP 2023
Baked Goods Stores - Industry Benchmarks
$24,126/yr average annual pay, with 814 SBA loans on record for NAICS 445291.
- 3K
- Establishments
- 18K
- Workers employed
- $24,126/yr
- Avg payroll / employee
- $398M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 445291
California leads Baked Goods Stores activity nationally, across 3K establishments employing 18K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 3K
- Business establishments (Census)
- 18K
- Workers employed (Census CBP)
- $24,126/yr
- Avg payroll / employee
- $398M
- SBA lending, FY20–26
Use Baked Goods Stores's NAICS benchmark as a comparison point, not a forecast for one business.
Baked Goods Stores is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for Baked Goods Stores
Baked Goods Stores sits inside Retail Trade.
2,554 establishments employ 17,776 workers (7.0/location) at $24,126/yr average annual pay. California leads employment, followed by New York and Florida.
Baked Goods Stores sits in the 28th percentile for employment among 6-digit NAICS industries with reported data.
Avg Payroll / Employee
$24,126/yr
Annual compensation
Establishments
2,554
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 3,989; establishment count decreased by 253. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $428.9M
- Avg Employees per Establishment
- 7.0
Top States by Employment
| State | Employment |
|---|---|
| California | 2,352 |
| New York | 2,079 |
| Florida | 1,269 |
| New Jersey | 1,167 |
| Illinois | 832 |
| Texas | 785 |
| Michigan | 744 |
| Maryland | 703 |
| Pennsylvania | 548 |
| Ohio | 545 |
Showing top 10 of 48 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
814
Total Loan Volume
$398M
Avg Loan Size
$489K
Jobs Supported
15,250
Program Breakdown
7(a) 758 (93%)
504 56 (7%)
Top SBA Lender
The Huntington National Bank
82 loans in this industry
New Business Share
44.8% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 55
2021 126
2022 104
2023 167
2024 191
2025 151
2026 20
Frequently Asked Questions
How many businesses are in Baked Goods Stores?
2,554 business establishments. Together they employ 17,776 workers.
What is the average payroll per employee in Baked Goods Stores?
$24,126/yr average annual pay per employee. Businesses average 7.0 employees per establishment.
Which states have the most Baked Goods Stores employment?
California leads with 2,352 workers. New York (2,079) and Florida (1,269) round out the top three.
How much SBA lending does Baked Goods Stores receive?
Baked Goods Stores businesses received 814 SBA loans totaling $398 million between FY2020 and FY2026. The average loan size was $489K. These loans supported 15,250 jobs at origination. Most lending (93%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for Baked Goods Stores, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, Baked Goods Stores ranks #577 of 801 U.S. industries at the 6-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (17,776 here).
Read with this industry: Industry employment trends · Retail Trade · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 445291 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.