Retail Trade ·NAICS 451212

NAICS 451212 · IRS SOI (C corp) · Census CBP 2023

News Dealers and Newsstands - Industry Benchmarks

$25,112/yr average annual pay, with 11 SBA loans on record for NAICS 451212.

715
Establishments
3K
Workers employed
$25,112/yr
Avg payroll / employee
$1M
SBA lending, FY20–26

Data updated August 2026

The verdict · NAICS 451212

New York leads News Dealers and Newsstands activity nationally, across 715 establishments employing 3K workers. IRS SOI doesn't publish margin data at this NAICS level.

715
Business establishments (Census)
3K
Workers employed (Census CBP)
$25,112/yr
Avg payroll / employee
$1M
SBA lending, FY20–26

Use News Dealers and Newsstands's NAICS benchmark as a comparison point, not a forecast for one business.

News Dealers and Newsstands is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.

Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023

Benchmarking Insights for News Dealers and Newsstands

News Dealers and Newsstands sits inside Retail Trade.

715 establishments employ 2,741 workers (3.8/location) at $25,112/yr average annual pay. New York leads employment, followed by Pennsylvania and Florida.

News Dealers and Newsstands sits in the 3rd percentile for employment among 6-digit NAICS industries with reported data.

Employment

2,741

Total employees (Census CBP)

Avg Payroll / Employee

$25,112/yr

Annual compensation

Establishments

715

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

Employment decreased by 133; establishment count decreased by 47. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

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Workforce scale

Financial Detail

Annual Payroll (Total)
$68.8M
Avg Employees per Establishment
3.8

Top States by Employment

State Employment
New York 430
Pennsylvania 158
Florida 106
Ohio 92
Tennessee 30

Showing top 10 of 35 states

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

11

Total Loan Volume

$1M

Avg Loan Size

$103K

Jobs Supported

93

Program Breakdown

7(a) 11 (100%)
504 0 (0%)

Top SBA Lender

Manufacturers and Traders Trust Company

3 loans in this industry

New Business Share

0.0% of borrowers were new/startup businesses

Annual Lending Trend (4 yrs)

2020
2
2021
4
2022
4
2024
1

View SBA lending rankings →

Frequently Asked Questions

How many businesses are in News Dealers and Newsstands?
715 business establishments. Together they employ 2,741 workers.
What is the average payroll per employee in News Dealers and Newsstands?
$25,112/yr average annual pay per employee. Businesses average 3.8 employees per establishment.
Which states have the most News Dealers and Newsstands employment?
New York leads with 430 workers. Pennsylvania (158) and Florida (106) round out the top three.
How much SBA lending does News Dealers and Newsstands receive?
News Dealers and Newsstands businesses received 11 SBA loans totaling $1 million between FY2020 and FY2026. The average loan size was $103K. These loans supported 93 jobs at origination. Most lending (100%) came through the SBA 7(a) program.

Nationwide industries with similar benchmark drivers

Two IRS/Census peer sets for News Dealers and Newsstands, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.

According to Census County Business Patterns 2023, News Dealers and Newsstands ranks #778 of 801 U.S. industries at the 6-digit NAICS level by total employment.

Read with this industry: Industry employment trends · Retail Trade · Rankings

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 451212 · CBP 2023 · IRS SOI

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.