Employment
33,887
Total employees (Census CBP)
Manufacturing ·NAICS 311821
NAICS 311821 · IRS SOI 2023 · Census CBP
Cookie and Cracker Manufacturing - Industry Benchmarks
$55,303/yr average annual pay, with 83 SBA loans on record for NAICS 311821.
- 6.7%
- Manufacturing sector margin
- 34K
- Workers employed
- $55,303/yr
- Avg payroll / employee
- $39M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 311821
California leads Cookie and Cracker Manufacturing activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Manufacturing sector runs a 6.7% net margin.
- 6.7%
- Manufacturing sector margin (IRS SOI)
- 34K
- Workers employed (Census CBP)
- $55,303/yr
- Avg payroll / employee
- $39M
- SBA lending, FY20–26
Benchmarking Insights for Cookie and Cracker Manufacturing
Cookie and Cracker Manufacturing sits inside Manufacturing, a sector that runs a 6.7% net margin overall.
461 establishments employ 33,887 workers (73.5/location) at $55,303/yr average annual pay. California leads employment, followed by New York and Virginia.
Avg Payroll / Employee
$55,303/yr
Annual compensation
Establishments
461
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 2,255; establishment count increased by 22. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $1.9B
- Avg Employees per Establishment
- 73.5
Top States by Employment
| State | Employment |
|---|---|
| California | 2,177 |
| New York | 1,781 |
| Virginia | 899 |
| Georgia | 891 |
| Nevada | 488 |
| Florida | 216 |
| Idaho | 39 |
Showing top 10 of 34 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
83
Total Loan Volume
$39M
Avg Loan Size
$467K
Jobs Supported
1,471
Program Breakdown
7(a) 80 (96%)
504 3 (4%)
Top SBA Lender
The Huntington National Bank
13 loans in this industry
New Business Share
47.0% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 14
2021 7
2022 16
2023 10
2024 17
2025 17
2026 2
Frequently Asked Questions
How profitable is Cookie and Cracker Manufacturing?
IRS SOI doesn't publish margin data at the NAICS 311821 level. California leads this industry nationally. The broader Manufacturing sector runs a 6.7% net margin (IRS SOI 2023).
How many businesses are in Cookie and Cracker Manufacturing?
461 business establishments. Together they employ 33,887 workers.
What is the average payroll per employee in Cookie and Cracker Manufacturing?
$55,303/yr average annual pay per employee. Businesses average 73.5 employees per establishment.
Which states have the most Cookie and Cracker Manufacturing employment?
California leads with 2,177 workers. New York (1,781) and Virginia (899) round out the top three.
How much SBA lending does Cookie and Cracker Manufacturing receive?
Cookie and Cracker Manufacturing businesses received 83 SBA loans totaling $39 million between FY2020 and FY2026. The average loan size was $467K. These loans supported 1,471 jobs at origination. Most lending (96%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 45% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
- All Other Legal Services 33,969
- Soap and Other Detergent Manufacturing 33,783
- Industrial Valve Manufacturing 34,046
Benchmarking Cookie and Cracker Manufacturing
- No margin data, check the parent industry. Browse Manufacturing
- 461 establishments, 33,887 workers. Payroll benchmarks
- 83 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 311821 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.